Last updated on December 14, 2015
You know that there are countless companies and businesses out there, which only means one thing: Trade shows.
Trade shows provide the opportunity for businesses to show their stuff and bring in potential clients or customers. So how do they do it? And how can you make your business stand out at your next trade show?
We’ll tell you through five simple ways.
1. Getting the Look
You want your booth to look amazing at the show. And with the time, money and effort you are putting into the show, why not give your booth the same amount attention?
Buyers are always going to be attracted to a good-looking booth. Always.
Make your messaging clear and visible from all directions of the room. You can do this by using a standardized font and optimum lighting.
Tip: Use bright colors. They will stand out to buyers, making them more likely to watch to your booth than past it.
2. The TRUE way into buyers pockets
Want to know the secret to bringing in buyers and customers? Simply, by getting through to their stomachs.
Really, trade show attendees appreciate the effort your business will make when you provide them with something to drink or eat.
Now we aren’t saying that you go out and provide them a five-course meal. But rather a small snack or drink that is in line with your company’s culture or theme.
If considering water bottles or anything that requires printing, think about putting your company logo or business card on it. By doing so, you are getting your company’s name out there, thus bringing in the potential for future customers or clients.
3. Have a lot to give away
We all love the word free. Who doesn’t?
When you are at your next trade show, make sure your company is prepared with plenty of giveaways.
There are hundreds of items you can customize specific for your company, that will not only make your buyers appreciative but will also give your company the traffic it’s looking for future.
Some of these items may include:
- Brochures
- Business cards
- Wearing apparel
- Pens
- Calendars
- Coffee mugs
- Electronic gadgets
The sky is the limit when it comes to what you want to give your buyers to make your company stand out farther than the others.
4. Social Media Guru
One way to give your company a lead at the trade show is to reach out to buyers and customers prior to the show using social media.
This can be a great way to not only give your clients a “heads up” about the upcoming show, inviting them to attend but also give live updates over Twitter or Facebook while at the show.
According to AdPulp.com, using social media is essential for spreading the awareness of your company’s brand or product.
The more people that know about your booth, the better off you will be at the end of the day.
5. Location, Location, Location
Not only is having an appealing booth important to your success at the show, but also knowing where your booth will be is just as, if not more important.
Look at putting your booth near the entrance of the show or in an area where there will be a likelihood of high amounts of traffic.
You don’t want to be the lonely business that is left in the corner do you? Fight for what you want, you deserve it.
Make sure you are prepared
Now because it’s important to make sure you don’t show up to the show empty handed, our teams here in Atlanta are prepared to make sure that doesn’t happen by providing you with all of your printing trade show needs at a fair and reasonable price.
Give us a call today and let us help you be the shark in the fish tank at your next trade show.
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