Last updated on December 14, 2015
Brochures are an important part of every company’s marketing scheme, but because they are so important, just about every company has one. That makes it especially important to make your brochure stand out from the crowd.
Coming up with interesting and unique brochure ideas will truly separate you from the crowd, and help you make the kind of impression you want to push forward with.
Here are six of the most important things you can do to help your brochures make a positive impression, and be more interesting than the competition!
1. Personalize
The first thing you should think about as you put together a brochure is what sets your company apart from others in the area. Finding what is unique about your company will help you come up with a unique brochure design.
It is important that your brochure is both personal and honest so your audience will know what to expect and feel like they can trust your company. This step is important not only to making your brochure stand out, but also to creating a relationship of trust with potential clients.
2. Get to the Point
As much as you may want to tell your clients everything there is to know about your company, your brochure is simply not the place. Most readers will skim your brochure for important information, and skip everything else.
That means you should get straight to the point and try to present only necessary information. Try to think about your own experience in reading other business’s brochures, which ones were most effective?
You probably found that brochures with limited wording were easiest to read and held your interest the best. Try to emulate those brochures.
3. Address the Needs of Potential Clients
Your clients will be most interested in companies that understand and address their needs. That means that you need to put yourself in your clients’ shoes before you make your brochures.
You should think about the services you provide, and how they can help your clients. Make sure to address those services in a way that directly links with your clients’ needs!
4. Make it Easy to Read
If your brochure is text heavy, printed in a strange font, or lacking contrast, it will be difficult for your clients to read. And, if they can’t read the brochure, they won’t learn what you want them to know.
So, as you create your brochure make sure to emphasize readability. This will ensure that your readers will get what you want out of the brochure.
5. Use Effective Word Choice
Choosing your words carefully will help make your brochures more effective. Rely on powerful words that remind your readers of the benefits they will reap from your product or service.
6. Always Include a Straightforward Call to Action
Every effective brochure should end with a clear call to action. This is your opportunity to tell your reader what to do next. Make sure that each brochure has a clear call to action that refers to the content of the brochure itself.
Creating an effective brochure can make a huge difference for your company. Call AlphaGraphics today to get started on your brochure!
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