Last updated on May 28, 2017
Why create a totally custom shirt for your business? Because it becomes a walking billboard for your business. And its sales price can easily be only five to ten dollars each, very affordable to those who will wear them. And they’re cool!
How hard is it for you to design and produce such custom T-shirts? And can you stay in control of their creation, regardless of what kind of business you have? Why not? You pick the material and style of the shirt. You also pick the images or graphics you want.
And what if you’re not artistic? How many printing companies are there in Chicago, the third most populous city in the United States? And in this age of on-line businesses, you can also access companies as far away as Seattle with ease. Producing custom T-shirts is definitely possible and affordable!
There are absolutely no limits to what you can communicate within this means of expression. What is your business? Is it sports? Or do you cater to those who are intensively loyal to their teams? Consider the most recent Super bowl and its upset victory. Within hours, there were T-shirts that proclaimed that victory, in stores throughout the country. For your business, a social message or cause might be more effective. It’s entirely up to what you want on your shirt.
Attention to Detail: What You Make, What You Do
A well-made T-shirt will support the customer’s perception that your company takes pride in how thoroughly you create whatever you undertake to sell. The key to these shirt creations is a strong alliance between you and printer services that use sublimation technology. This will allow computer images to be applied in a high quality, high resolution, and economically feasible manner. It will create an image long-lasting enough to survive thousands of cleanings in thousands of washing machines. Its photo-like quality will come from higher resolution found through diligent searches for the best printer services available on the market, starting with those already in the Chicago area.
This resolution will show off any image. And this superior technology will allow you the ability to order just one unit or one million. Last of all, your company will be able to choose from the printers’ extensive libraries of their saved images. You can also supply your own images, or hire an artist to create images for you.
Keep Your Competitive Edge
Two such edges can be very helpful in penetrating the markets. First, build the largest graphic image libraries you can, on your own or by joining in partnerships with companies that already have such libraries. Second, join forces with printing companies such as those already in the Chicago area. This will give you access to established technology that provides very high resolution sublimation processes for T-shirts.
Develop Experienced Management
Make sure that at least one member of your management team has previous experience in producing such T-shirts. For example, one of your better managers perhaps produced and sold tie-dye shirts before joining you. Such experience provides valuable perspectives about the T-shirt market and what the customers need and want. The deeper the experience, the more you are likely to succeed. With luck, you will soon be able to draw on educational skills, technological business contacts, and perhaps even previous shirt industry experience to assure profitability. What you want is management that can achieve top sales for the first two and three years without any loss of net profit.
It can be done. And in Chicago and beyond, it is being done, every day.
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