What is your Brand’s Story?

Last updated on December 14, 2015

Part of branding your business is creating a history and story that your consumers will associate with your brand. Your story is constantly being told, through your products, services, employees, press, and more. If your story is lacking punch, your sales will be, too. Here are a few keys ways to ensure that your business’s story is told well.

Incorporate your Story in your Website

Your brand’s story should build upon an over-arching theme, such as equality, love, freedom, or imagination. That theme can be incorporated into the design of your website, reminding anyone that visits your site of your story, your goals, and your beliefs. Make sure that your website is easy to navigate, with relevant and enriching content that also supports your story.

Use Social Media to Expand your Story

Your story should continue to grow every day, and you can do this by using social media to tell your story every day. However, rather than creating a presence for your brand on every single social media platform, focus on the three that your target demographic will most likely use.

The opportunity to tell your story every day allows you to communicate both with your long-term brand-loyal fans and your new and potential customers. Social media is the easiest way to create a dialogue with your customers and to create communication between new and old customers.

Create Content that Centers on your Story

In today’s digital world, content is king. Your website should create content on a regular basis that your consumers can read and enjoy. Keep in mind that all of the content you create should center around your brand’s story and theme. Whether that content is an article, a photo, a video, graphics, or something else, it should all display the image that your consumers know represent your brand.

Stay Relevant

Brands are constantly revolving and evolving as time goes on as some become outdated. If you are not keeping up with the times, your brand loyalty could face an incredible decline. It’s important to stay on top of what is important in the eyes of your consumers and your target market and incorporate it into your story and brand. If your brand doesn’t maintain an image that your customers can continually support, they will lean towards becoming more loyal to other brands and stories that they can agree with.

Identify with your Audience

Whatever your story is, you have to create something that is relatable. If your audience doesn’t relate to the themes or any of the characters in its history, the brand’s story will not be impressive and any business efforts will be unsuccessful.

Finding the theme, story, and history that is perfect and unique for your brand is a challenge. Continuing to build upon that foundation for you consumers creates its own unique challenge as well. Your business deserves to have the brand image that will be able to continue to support it. If you need assistance creating this brand and image, marketing services are available at Alphagraphics in Martinez. The marketing experts and professionals at Alphagraphics are ready to help you launch your website, create social media content, or launch an entire marketing campaign.