Marketing as a Self-Publisher

Last updated on December 14, 2015

When you decide that you are going to write a book, there is not only a lot of work ahead of you but there are also going to be a lot of decisions that you will need to make. Choosing a publisher is one of the decisions that will be necessary to make. There are a lot of people that think that they are going to have to go with a specific publisher if they want to have success. If you are going to venture off the beaten path and choose to self-publish, you should be well aware of the process. When you know that you are going to self-publish you are going to want to plan out your strategy for publishing.

Your Staff

Even though you know that you are going to self-publish, it is important that you understand how you are going to get the rest of the work done. You may have to hire a few key people to ensure that your book is perfect when it is completed. Before you hire anyone, you want to make sure that you look at a few different resumes, call people in for interviews, and look at samples of their work.

A Printer

When you are writing a book, you want to make sure that you have a printer lined up that you know you are going to be comfortable working with. There are a lot of people that struggle finding the right printer for their book, because they do not know what makes a good printer. As you start looking for a printer you want to make sure that you find someone that has experience in book printing and that can provide you samples of their work. Working with someone that is brand new in the world of book printing is risky, but you may be able to find a good price if you decide to work with a novice.

An Editor

When you are writing a book, it is impossible to edit your own book and edit it well. You will be so familiar with what the book is supposed to say that it can be difficult to dive into what the book actually says. Hiring someone that has edited books in the past will ensure that your story makes sense and that there are not any grammatical errors. Take time to talk with a few different editors before you finally decide on one. When you decide on an editor, you should make sure that your editor is comfortable going through more than one version of your book.

A Designer

As you are writing your book, you should keep your cover in mind. You want to make sure that you understand what you envision for your book cover and you shouldn’t be afraid to ask for that specific design. Working with a designer will ensure that your envisioned book cover ends up coming to fruition. Take the time that you need to develop a book cover that is perfect for your book.