Last updated on December 14, 2015
Whether it is a small business or a multinational setup, marketing is a vital part for increasing the sales or revenue. While multinational companies are in a better financial position they can afford to spend huge money on various marketing campaigns. On the other hand, when you think of small businesses, marketing campaigns may look very expensive and unaffordable. Here is where they can utilize free business classified ads and maximize their sales.
Online business classifieds is a platform that allows you to post free classified ads and increase visibility and attract attention towards their products or services. Through classifieds you can reach targeted audience who are already looking for products and services that you provide, so the chances of conversion are higher. One important thing about free business classified ads is that you should be able to write creative and catchy ads in order to stand out from the competition. A few factors should be considered when depending upon online business classifieds, they are:
1. Preparation before Posting: Before you start posting you need to see whether your business is registered. Customers want to be associated with people whom they can trust; you should have a website where the clients and customers can check your credibility, business details and location. The ads should be catchy and creative so that the customers get attracted towards the services and products.
2. Select the Most Appropriate Category: Many people are of the opinion that posting under the root category maximizes visibility. But if you do so, maximum chances are your posting will be rejected and even if it gets approved, you will not be able to reach targeted audience. A person looking for car repair will find in the appropriate category rather than looking under some other category. So if you have a car repair company, make sure you post under ‘car services’ or other appropriate categories.
3. Choose Appropriate Timing: Another factor that maximizes your sales or revenue is the timing. When posting free business classified ads, make sure you choose the right time. Most of us get salaries towards the beginning of the month, so it is evident that we are in a better position to buy services and products during this time of the month. Companies that want to sell products and services should post their ads at the beginning of the month to ensure better conversion rates.
4. Accurate Description: Ensure the description includes essential details about the products and services. Along with the description, you should include important information like space after posting the description, you can also put a link back to the ‘Contact Us’ page of your website.
Online classified advertising is a smart way to increase the sales and revenue for your company. The best thing is that it allows you to promote services and products, free of cost unlike traditional marketing strategies. Choose the right classified ad site with easy navigability and having better reach and get started with your online business classifieds campaign.
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