QR Codes: What They Are and How to Use Them

Last updated on December 13, 2015

There are many people who shy away from new technology when they reach out to do their marketing. As a business owner in Hartford, it is important that you embrace new technology and do all that you can to reach out to your target audience with every applicable technology that you can. When you are able to reach out to your target audience on a new type of technology, you may find that you are able to easily and quickly increase sales. QR codes are a great example of a technology that many people have yet to adopt.

What?

QR codes are essentially barcodes. Although they are not shaped like bar codes, they are a two dimensional space that is used to encode information. The information that is encoded on the two dimensional shape can be an effective way of marketing for your company. Originally, the QR codes were developed to track automobile parts in Japan. Even though the QR codes have grown a lot in the past few years, they continue to grow and become more and more popular for people that want to use them for commercial purposes.

More than likely you have seen a QR code. They are small squares that contain, what looks like, random black and white shapes. The QR code can hold much more information than a barcode because they contain information on a vertical plane and on a horizontal plane. A bar code is only able to contain information on a horizontal plane.

How?

When you decide that you want to use a QR code, you should first realize that you will need to have a QR code developed. There are many people that do not realize the ease of having a QR code produced. There are many different companies that offer this service and will ensure that all of the information that you want in your QR code. It is important that you take the time that you need to find someone that will provide you with a quality product.

When you are creating a QR code, you should be sure that you are providing information that you can track. You want to be able to see if your target population is going to use a QR code if they are provided with one. Provide a promotional code or some call to action and see what your conversion rate is with the QR code.

After you have created a QR code, you should be sure that it is printed well. Many people put them on their business card while their cards are printing in Hartford. Before you begin printing in Hartford, you want to make sure that you have a clear copy of your QR card that you are able to provide to your printer.

Dive into QR codes and you may be pleasantly surprised with the results that you get. Don’t be afraid to try something new and see how your target population responds. As you continue to try new methods, you may find marketing techniques that are extremely valuable for your company.