Reaching out to Target Audience through Text Messages

By on October 27, 2017
online text messages

Gone are the days when phones were used only for conversation. With the rapid progress in Technology boosted by the introduction of the Internet and the smart phones to use them, the phones have moved on from just being a conversation tool to a tool that is used for multiple tasks such as conversing, sending and receiving messages and photos, listening to music, setting reminders so no and so forth. This has made the marketing scenario very complex. It is even more difficult for you to keep your target audience updated. Text messages are one of the many ways you can use to get the attention of your target audience.

Text message as a tool for marketing

Studies indicate that even in the case of 64% American Adults who own smart phones with high-end applications, text messaging is found to be the most used application. Similarly, the text messages seem to enjoy greater open rates at 97% when compared to that of emails which is just 22%. Therefore, marketing or promoting a product could be effective through text messages and it is an important tool for marketing you ought not to miss out.

What is Text Message Marketing?

Having said text message is important for marketing, it would not make sense to just go about sending product descriptions and features using text message. It would do no good to your business. Text messaging actually centres on the purpose of marketing or promoting the product or service among the prospects by

  • Sharing coupons,
  • Exclusive offers,
  • Discount offer,
  • Product availability
  • Promo codes
  • Contests
  • Competitions, etc.

Text Message Marketing Services

Since Text Message Marketing plays a vital role in reaching out to your target audience and since you are communicating important information to your audience, it is important to use the services of a trusted portal of a text messaging service agent who will not only help you in sending the online text messages in an easy-to-use interface by sending out message blasts that reach a large group of target audience within a few clicks but also measure the response rate and provide other valid information for you determine the success or failure of the campaign.

Products and services of a Text Message marketing agency

The product and services list includes

  • SMS
  • Handling Inbound MMS
  • Outbound MMS
  • Application program Interface- the application that interprets the data and presents all the information in such a way that you can easily read /understand it.
  • Integrate services in such a way that it can be used along with Mind body a cloud-based platform to send targeted SMS

How these agencies work?

You can choose the type of help/service you might require from the agency by choosing one of the account options which include

  • Self-Managed Account– It is by far the cost-effective program in which you will be provided with a mobile number, full access to the agency’s portal, MMS and SMS facilities and comprehensive reporting, permitting multiple users.
  • Monthly Managed Account– This plan includes 3 managed campaign per month and campaign tracking along with all the above facilities
  • Managed Campaign– This refers to campaign creation which includes creating online text messages and sending followed by scheduled reporting at any point in time.
  • Inbound MMS– This refers to getting the inbound MMS delivered directly to your email or web address while capturing data and providing comprehensive reports.

Choose the best agency in the field to have a seamless experience and a worthwhile text message campaign.

sam bawa

Sam is a guest blogger & writer. His some write ups anyone read here:

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