Last updated on December 14, 2015
Brochures can be an excellent marketing tool for every company or individual, but if your brochures are never distributed, they can never help you market your business. To market your company, you have to get your brochures out there, and that can take some creativity.
There are many methods you can use to distribute your brochures, but here are 5 of the best creative ideas for distribution to improve your visibility. By following these steps, you can increase your exposure and get each of your brochures into the right hands.
Take Advantage of Local Spaces
In many communities, you have the opportunity to share your brochures in high traffic local areas. From the grocery store to the public library and art museums, bulletin boards are widely available around most communities.
Use these boards to get the word out about your company and to spread awareness in public places. You can stack several brochures together to ensure that many interested individuals will have access to the information you are sharing about yourself or your business.
Research (and Reach out to) Local Businesses
Although some of the businesses in your community may be your competition, others may offer services that actually complement your services. That means that with the help of other company’s in your area, you can form a co-op of mutually beneficial companies.
Look for companies with services that complement your own, and approach them with your brochures. You can even offer to carry their brochures in your store so you can make an equal trade.
Attend Local Events
If you live in a tight-knit community, or any community really, local events are a great place to meet people who want to utilize local businesses. These events are great opportunities to hand out your brochures and maximize marketing potential without spending any extra money. Don’t be shy to participate in these kind of events as well!
Keep Brochures Handy
You never know when you will meet someone who could use your business’s services, so having a few brochures on hand can be a great marketing tip. Keep a few in your car and in your purse, and you will be able to market your company when unexpected opportunities arise.
Send Your Brochures out to Prospective Clients
Whenever you send any materials to prospective clients, it is a good idea to send a brochure along as well. This will give more detailed information to each potential client so they can make smart decisions to work with your company.
Your brochures should act as a brief introduction to your company and your best services, which makes them an ideal marketing material for new clients. Don’t miss out on a great opportunity to share by not sending out brochures to interested parties.
Before you can send out any brochures, you have to have a brochure to send out. Finding a great printing company in Allentown is a great first step to terrific brochure based marketing.
Start researching printing companies today so you can make your company even more successful with the help of great brochures and even greater marketing!
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