Which industries are benefitting from AR and VR?

Augmented reality (AR) and virtual reality (VR) are extensively used in the entertainment industry. However, there are also a number of other industries as well that make use of AR and VR that allow them to potentially blur the boundaries of physical and digital environments. By using video solutions for business, these industries are not only improving the efficiency of their procedures but also offer a better user experience to targeted end users. So let’s have a look at some of the industries that have already benefitted from the usage of AR and VR technology.

Education

The education sector is already using virtual and augmented reality made by using an enterprise video platform for quite some time to create better classroom environments offering top quality instructions and lessons. Last year, Google announced their new program Expeditions which is a virtual reality platform that is built specifically for classrooms. The students can make use of Cardboard for taking guided tours through famous cities such as Venice, Barcelona or Spain or even go to inaccessible places such as the space.

The medical students studying at Western University in Pomona, California can now make use of a new virtual reality learning environment for taking advanced medical lessons. It also comes with tools such as digital dissection table. The zSpace tool allows students to wear 3D glasses and use a stylus to manipulate various parts of human body. Such features allow students to have a more engaging educational experience that what can be possibly achieved by studying textbooks.

Marketing

Marketing is an area that frequently makes use of augmented and virtual reality developed by using a comprehensive video platform for business. Popular motion pictures such as Jurassic World, Star Wars, The Avengers: Age of Ultron and Insurgent as well as others have come up with VR experiences made with enterprise video solutions for generating greater interest among movie fans regarding the movie and the brand.

Air and space

VR solutions are used by pilots for managing different types of problems that they tend to face while flying. NASA is well known for using VR at Houston’s Johnson Space Center for training astronauts to spacewalk ever since 1992.

Healthcare

The healthcare industry has been already using virtual reality for many years. The VR program Snow World allows burn victims to deal with the painstaking process of medical rehabilitation and care by taking them into a virtual world where penguins throw snowballs at each other.

VR is extensively used in the medical industry as a form of exposure therapy at various institutions. It can help patients to overcome different types of fears such as phobias of heights, crowds, and even public speaking. By creating a safe virtual environment for people to be in such situations, specialists can help patients to get rid of their fears. If the situation is too much to bear, the patients can easily come out of it and not worry about the potential unpredictability of such situations as faced in real world. VR can also help in dealing with phantom limb pains.

AR or augmented reality can also offer a range of medical applications. For instance, the handheld scanner AccuVein projects image over the skin of the valves, veins, and all the bifurcations underneath that makes it easier for the nurses and doctors to find a particular vein when they need to apply an injection, thus saving on discomfort and time for the patient.