Why your business needs SEO right now
Are you considering SEO but not convinced it’s worth the investment? Then read on for some reasons why SEO is essential for your site in 2019:
- Organic search is normally the main source of traffic
A massive part of a website’s performance is down to the organic searches, along with being the essential path from potential customer to conversions into sales and engagement. Google is the giant of the search market, owning about three quarters of the global visibility, much more than the likes of Yahoo and Bing for example. With this in mind, for the sake of your own brand visibility, it makes sense to follow their rules.
SEO can make you more visible in a world where the majority of people with access to the internet visit Google at least once every day to get information. Google is the most visited site on the planet, with Google-owned YouTube being the second. Google are also the world’s largest email provider, so now you can appreciate why having a strong ranking on their search results pages is crucial. Professional SEO services London can help you achieve this. For more information, visit elevateuk.com
- Grow trust and credibility
Professional SEO is effective in building a site with a great user experience that can be easily found in search results as a result of good credibility and trust in the brand and its digital presence. To gain this credibility, it’s important to work on authority and this is achieved over time through the following means:
Strong backlink profiles
Signals for machine-learning
Optimised content and elements for on page
Positive user behaviour and feedback
This cannot be achieved overnight and it’s important to remember this. Just like real life, credibility and trust requires commitment, effort and lots of patience to pay off.
- SEO leads to a better user experience
Every site owner would wish for a higher-ranking position and the greatest visibility, but that is achieved in most part by offering an optimal user experience. Google can determine between a positive and negative user experience, and a favourable experience has become central to a site’s success.
- Get better traffic, engagements and conversions
As mobile searches have overtaken those taking place on desktops, local search success has become an essential factor in the success of small to medium sized businesses. Undertaking SEO locally requires optimising for a specific area, helping people find you faster and getting them closer to that desired transaction.
This is done by optimising the business website and the content on the site and ensuring it contains local information, backlinks, local listings and information relevant to the local area and sector.