In this digital era, the internet, technology, and smartphone devices have achieved exponential growth and popularity. As such, most of the businesses from diverse industries are competing with each other to secure the top spot in the search engine result pages to economically benefit from such popularity and wide usage of the internet. Many of them have been successful and have good ranking because of robust SEO optimizations services which are helping their business websites, pages, blogs, etc. to rank on a certain set of keywords.
Search Engine Optimization is recognized as a vital component of digital marketing services. An experienced digital marketing firm can help the business houses to gain the maximum out of SEO for business development. Let’s analyze how.
How digital marketing agencies help with SEO
A digital marketing company can provide your business with loads of benefits and advantages through an effective and robust Search Engine Optimization strategy. These benefits include:
1. Generation of more leads.
2. Higher conversion and closure rates.
3. The building of brand credibility and trust.
4. Establishment of brand awareness.
5. Gaining a wide market share.
6. Informed audience.
7. Cost-effective growth and great ROI.
8. Improvement in the count of social media followers.
9. Helps in the improvement of website speed, safety, and security.
However, there are some important facts about continuously evolving Search Engine Optimization services that most people are not aware of. Let’s check them!
Unknown facts about SEO services:
The wide array of benefits that SEO serves, makes it one of the most popular choices when a business or individual approaches a digital marketing agency or firm. However, there are some important facts that most people are not aware of and should understand them to understand the functionality of this concept in a much better way. Let’s have a look at them:
1. Quality matters over quantity: There is always more preference for quality over quantity in digital marketing. For example, creating backlinks is a good off-page SEO practice, however, creating excessive backlinks can affect your ranking in a bad way. Similarly, sharing copied content on your website blogs also never helps. It should be unique and able to answer what users look for.
2. Relevancy is the key: Relevancy is the secret sauce of a powerful SEO optimization service. To rank your brand at a competitive spot on the results page, it needs to be ensured that following are relevant to what your business has to offer or deals in:
- Web content.
- Blogs.
- Images, videos, and other graphics.
- Page title, image alt tag.
- Sub-headings.
- Other page attributions.
3. Rich snippets have no impact over ranking: Most of the people that rich snippets can help them to achieve a strong position on a search engine result page, but it’s not correct. Google has earlier revealed that rich snippets do not influence or change the ranking for better. It just provides additional insights or information.
4. A video on the homepage helps a lot: It is true because users like to interact more with visual content over written content. The digital marketing organizations also make use of videos to render more engagement and traffic that helps the business to have a good ranking.
5. Search algorithms are never constant: Take the example of Google. To improve the quality of the results for the queries entered on the search engine, Google continuously modifies its algorithm. This affects SEO practices. Examples of Google’s algorithm updates- Fred, Intrusive Interstitials Update, Mobilegeddon, RankBrain, Panda, Penguin, Hummingbird, Pigeon, Payday, etc.