Reaching and exceeding sales targets is the goal of every company. Making it happen takes hard work and ingenuity. Even in a tough economy, the solutions might be easier than you realize. Here are six simple ways that you can help generate more conversions and make more sales.
1. Generate Solid Analytics Numbers
The first step to improving your numbers is knowing them. Setting quantitative, realistic goals and then establishing a metric for success is the only way to know if progress is being made. Analytics is about more than just looking at your ledgers. Google offers tools to help bloggers determine success via advertising ROI and click rate. Another handy metric is the net promoter score (NPS). This number is an abstraction of the propensity of your customers to refer your company to other potential leads. Grasping these numbers is critical for learning where you stand.
2. Use Empathetic Sales Strategies
Emotional intelligence is one of the most effective tools at the modern salesperson’s disposal. Seek commonalities and shared goals with your customers when making your pitch. Remember, your offerings are supposed to improve their lives, so keep that goal at the forefront. Pushy sales tactics and slick words can’t take you as far as genuine understanding can. Above all, show empathy to clients and have factual answers to their queries. Authenticity goes a long way in an already jaded market.
3. Have Better Customer Service
A sales funnel typically starts with brand awareness. Leads become customers who then become repeat customers. One way to grow sales is to turn this focus on its head by prioritizing existing customers. Excellent customer service is a powerful way to accomplish this goal. Research suggests that 75% of customers are willing to spend more on brands that prioritize the customer experience.
What makes customer service programs excel? A OnePoll study found that the human element is decisive. Phone, email, and live chat were chart-toppers for consumer preference. The same study noted the consequence of frustrating or ineffective service: 42% reported posting a negative review after poor service. In other words, customer service can quickly make or break your branding.
4. Create Customer Loyalty Programs
Another effective way to nurture repeat business is by establishing loyalty programs for regular customers. These rewards don’t have to break the bank. Giving customers points or discounts is always an option, but those aren’t the only choices. Granting repeat customers VIP access to new offerings or inviting them to company events are excellent incentives. Don’t forget the value of turning customers into brand ambassadors through referrals. Word-of-mouth remains the most reliable form of advertisement.
5. Brand Yourself With Content
Getting new potential leads interested in your brand is sometimes as straightforward as creating good digital content. Utilizing a well-coordinated omnichannel approach to social media marketing is one facet of content marketing. Bringing product launches, visual demonstrations, and promos is critical to making a lasting impression. Never underestimate the power of high-quality, long-form content, though. Informative blog posts don’t just convey the legitimacy of your brand; they also work well with search engine optimization (SEO) tactics to drive greater visibility in a crowded market.
6. Optimize Your Page For E-commerce
A clunky website could easily be the reason why sales are down. The layout of your primary website’s copy, payment forms, and ease of navigation all play a role in whether or not a potential customer sticks around to make the purchase. Try an “A/B” test. An A/B test means comparing one version of your site to another to see which design works best before implementation. Note that you might be neglecting the mobile experience as well. Ensure that your site runs as seamlessly on a mobile device as on a PC. Make the shopping experience as straightforward as possible.
Creating and sustaining a great sales campaign is an art and a science. Keeping these tips in mind will help you refine those skills and can make your sales game stronger this quarter.