In the past, traditional banners were typically only used as temporary replacements for more signs that were more permanent in nature. However, with the evolution of technology for banner printing, banners can now be produced in vivid full color, which gives these banners many more uses. The advances in banner printing techniques and processes have also caused pricing to come down which gives businesses more choice in terms of value compared to the more traditional signage. Banners can be a powerful medium to use to communicate your brand or specific promotional message.
Uses of Banners
There are a myriad of potential ways that a company could use banners to help them increase awareness, attract customers, and increase sales revenue. For seasonal sales and marketing strategies, they can be especially helpful. Typically when people see a vinyl banner across a storefront, it signals to them that there is something out of the ordinary or special going on. For events like grand openings, banners can also be ideal. As businesses constantly strive to get as much foot traffic as possible, this is something that should not be ignored. Additionally, using banners for trade shows and other events can be extremely effective.
Outdoor Banners
Banners can be used for outdoor applications, especially when printed on high quality vinyl material that doesn’t tear. Typically the edges are hemmed and grommets are installed in various places to make them easy to hang or install. With vinyl banners, you don’t have to worry as much about the weather damaging them. They are water resistant and hold up very well. Plus, you can use them again and again over time, saving you money.
Indoor Banners
Banners are definitely effective when used for outdoor marketing. However, companies that have a retail component use banners to help enhance the shopping experience for their customers. They can be used to point out product displays, and overall can help customers find their way around the store. Since banners can be printed in brilliant color, they can be designed as extremely attractive marketing pieces and can help to reinforce a company’s brand.
Design is Key
While banners can be tremendous vehicles for your marketing message, the real key lies in how they are designed. Remembering things like the size of the banner in relation to where it will be placed are important. For example, if your banner is going to be far away from where your customers will be, it would make sense to design the banner larger overall, or perhaps increasing the size of the font. You should avoid putting too much information and too many graphical elements on a banner. Your message should be understood in only a couple of seconds. It’s meant to quickly grab the attention of consumers, rather than educate them on everything about your company.
At AlphaGraphics in Tucson, we specialize in banner printing for your business. We are also a full-service printing company for any needs you may have. Stop by or give us a call today and let us help find solutions for your needs.