While email marketing remains an effective tool for businesses around the world, there needs to be a level of realism attached to what a firm can achieve. It is important to use a good email service to ensure that the emails have a better chance of success but it is also vital to ensure that the emails that are sent have a good level of quality. It is not enough to just send emails, the emails that are sent out have to be of a high standard and in a position where they can convert people on your list into buyers.
This is where there is a need for the emails to have the message and when it comes to important hints and tips, these are the best email marketing messages that really work.
When composing your email message, it can be helpful to break it down into smaller sections, all of which can play a role in ensuring you get your point across in the best possible fashion. Some of the areas to consider include:
The from name and address
The recipient of the mail will want to know who sent the email and there are two parts to this. There should be a name, where you want to put a real name or the name of your company and the address section, which should be from an email address for your firm. Both of these elements can be configured and it is important that you set them up as professionally as possible.
The subject
Let’s face it, if you have a dull or irrelevant subject line, there is a good chance that your email will not be open. This means no matter how good or interesting your message is, it won’t garner any success. Your subject line has to be to the point, of interest and offering an incentive to the reader to open up the email.
You need a snippet
As email systems and services improve, people are given the chance to get an insight into their email via Gmail providing the first few lines or their tablet or smartphone offering them an introductory section of the email. Again, this section has to be stimulating, relevant and offering an incentive to read more. Make sure you start with something strong because if you don’t, people won’t even get to see your message. All of the above elements can be considered as being the envelope and you have to make the envelope exciting enough for people to want to open it.
The body of the message
Now we get to the message and this is where you can make all the difference. Different types of emails will have different styles. If you send out a newsletter email, you can have a number of topics and if it is a sales email, keep it on topic. There should be a path through your email message. There should be an attention grabber at the top and an early call to action, and make sure the tone of the email is relevant to your client and your firm. You should then provide further detail about the offer or company and then provide a further call to action. The email should be reminded with bigger benefits or reminders of the key points and then include a final call to action.
You don’t have to be selling in every email but there should always be a point, an offer or a way for your client to engage and interact with you via the email.
Configure your email properly
Layout is crucial and if you are unsure what to do, this is where you need the support of a professional email service provider, like WizEmail. Configuring your email so it reads well, it has a proper flow and it looks good when read on a variety of different devices will make a big difference in the success of an email marketing campaign.
It can be good to include an image with your email but don’t forget not every user will view pictures. It is important to make an image integral to your offer or call to action but if you do include one, make sure that it is relevant and has a purpose in your email.
Different firms and business will need different types of email messages but the above template and flow will help you to achieve success time after time.
My name is Nicola and i have interests in health & fitness, technology and family matters.