Being a content creator can be a fulfilling and exciting job, but watching the follower count and interaction data can cause a lot of anxiety. If you work hard on your content and wish that the right people could find it, you’re not alone. Here are some tips for you to boost your audience and get your content in front of the right people.
1. Know Your Niche
If you’ve settled into a specific type of content, it’s important for you to not only be knowledgeable in this area, but also up to date. Try setting aside time each day for you to learn new trends, news, and popular faces in your particular niche. Not only will you see what those audiences want, but you can seek inspiration for your own content and tailor it to those specific needs.
2. Gather Your Team
If hiring help is within your budget, you can free up valuable time for yourself to create more content. Even a part-time virtual assistant can do many of the tedious tasks you’d rather not do yourself, and the price is often worth the additional time gained. Things like graphic design, social media posts, and customer service can all be done remotely. This might mean you need to give people access to company accounts on many different applications, so make sure you perform a user access review regularly.
3. Cultivate Your Voice
Your unique voice and presence are what make you stand out, so it’s important for you to use these tools to your advantage. If you can be relatable and approachable, you’re more likely to forge deeper connections with your audience. Remember, engagement over follower count. You don’t need hundreds of thousands of followers, you need a core audience who will support every endeavor you pursue. When your audience trusts you, they’re more likely to jump on board with every new project.
4. Offer Support
If you’re inspired by others in your community, consider sharing or highlighting their work or their profile. This is especially important for marginalized creators who don’t get enough visibility. You’ll be helping creators who deserve the boost, but it’s also a great opportunity to network and forge connections with your peers. Many successful content creators discover that people in their circle of immediate friends and family don’t understand or can’t relate to the stresses and demands of their work, which is why it’s so important to connect with people who can. A group chat of like-minded individuals is a great place to brainstorm new ideas, commiserate over annoying industry standards, and learn new skills.
5. Know Your Value
Being chosen for promotions or asked to partner with companies can be exciting, but it’s important to do your research. Know your data so you know what your work is worth. If you’re comfortable working for a company for exposure or free products, that’s your prerogative, but as they say, exposure doesn’t pay rent. By putting together a pitch deck, you can have all your follower and interaction data on hand to justify your prices for different services. Keep in mind that people tend to get turned off by obvious ads from creators they admire, but if you can make a product appealing because you actually like it, you’re more likely to keep your community’s trust. If your audience knows you only promote quality products, they’re less likely to scroll if you make a partnered post, and you’re more likely to get better partnerships. If the companies you partner with enjoy your work, it may get posted to their pages, which in turn can help your reach grow.
Being a content creator can be stressful, but it can also be a lot of fun. By remaining true to your values, staying excited about your niche, and engaging in genuine conversations with your community, you can grow an audience that will support you across platforms for years to come.