Because marketing is such an essential part of every successful business, it is no surprise that marketing collateral is important to your company’s success. But choosing the right marketing collateral for your business can be a challenge.
There are many types of great marketing materials, but one piece that is often forgotten is the CD. CDs can be a great contribution to your marketing strategy, and they make an excellent addition to your other pieces of marketing collateral.
Here are a few of the most interesting reasons that CDs make great marketing collateral. After reading through this list, you should be ready to invest in CDs as a part of your marketing strategy for the coming year.
They Are Easy to Reproduce
CDs are great pieces of marketing collateral for many reasons, but one of the most important is that they are easy to reproduce. If you create one effective marketing CD, you can easily use it to produce many others.
That means that you can provide many potential customers with marketing materials by simply coming up with one great CD design.
By using CDs, you are choosing a marketing material you can count on to be successful today and into the future.
They Can Contain a Large Amount of Marketing Information but Take up Little Space
CDs are small. Not much bigger than a flyer or other piece of physical marketing materials, but although they don’t take up much space, they can contain a pretty huge amount of information about your company.
A well designed CD can combine many elements of good marketing to improve your business and draw in new customers.
Some of the best elements of a great marketing CD include:
- Videos. Marketing CDs can have great marketing videos which combine video and audio elements to intrigue your audience and generate interest in your company.
- Links. With CDs, you can make it easier for your potential employees to move between physical and online spaces. Through a CD, your customer can take a physical item and use it to access your website, instead of needing to type in your web address by hand.
- Images. A good CD should use carefully chosen images to create interest and help show your customers what you have to offer.
- Contact Information. A CD could potentially hold a directory for your company, helping your potential customers to get into contact with the right person at the right department to help them with their needs.
- A Call to Action. Like any great piece of marketing collateral, you CDs can (and should) contain a call to action. This will tell your customers what they need to do next!
They Can Complement Your Other Materials
Your CDs will be most effective if they work in harmony with your other marketing materials. A great CD will complement your marketing strategy by filling in gaps and repeating important information.
Your CDs should also follow the same basic design as the rest of your marketing materials so they fit in cohesively with your brand.
CDs can be a great marketing tool, and they will be even more effective if you work with an expert to get them exactly the way you want them. The Marketing team at AlphaGraphics is here to help you design and produce your marketing CDs today.
Visit the AlphaGraphics website today for more information on how we can help you create effective CDs.