Facebook is a great way of interacting with your customers and allowing you to stay top of their mind. Facebook is an entirely different medium than Twitter, LinkedIn and Pinterest so you must develop a strategy specifically for it. We recommend having a content rich page heavily focused around imagery and interesting content.
Building An Audience
Great content will build great audiences but let’s assume that you are starting out and have very little followers. We recommend staying far away from buying thousands of followers from external websites at low prices. Whether they are fake or real they are not going to be followers you want. Sure, they will increase the number of followers you have but since the followers will not be engaging with your brand they will hurt the visibility of your content.
Facebook has an algorithm called Edge Rank that calculates how visible your content should be among the people who have liked your page, so if there is no interactivity, your Edge Rank will drop and it will be more and more difficult to get unique views on your posts and if you want to promote your content with Facebook the costs will increase on a per unique visitor basis.
Building Content
It is a ideal to share something at least every other day. This can be very difficult especially for companies starting out but going over the every second day mark might seem very spammy to your followers. A good rule of thumb in every industry is to take a look at what the leaders are doing. The two top Facebook brands I could find were Rihanna and Coca Cola Rihanna pushes our status about every second day and Coca Cola flirts between sharing every day and every other day.
What Should I Post?
If you are in an industry where photos come easy then you are very lucky and take full advantage of it. If you are not then you just have to get a little clever and take photos of employees at industry events.
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Post by Rihanna.
I know there is zero chance that you will be lucky enough to have a celebrity like Rihanna at Paris Fashion week but the idea is there. It also shows your customers that you are active in the industry and want to stay on the cutting edge of your field.
Other great ideas I have seen used before is companies taking cool photos around the office such as making their employees dress up on halloween or taking pictures of their employees with their favourite mugs. It is interesting for your customers and it makes your company a little more personal and fun!
It is also very easy to jump on quirky days like Pi Day (3.14 = March 14th) and add your branding to the photo and display it on your page.
In addition to sharing images content curation is great. Content curation is likely something you already do in some capacity. If you are already reading through many interesting articles in your industry, repost the news/interesting/funny ones that you believe your readers will enjoy. This works really well if you don’t have time to put your own spin on the story, you can just share the source and ask for your users opinions.
Now that you have some ideas, I recommend creating a calendar that you can write all of your content ideas in so you can prepare everything ahead of time. This makes sticking to your new plan of being an awesome social media expert easy to stick to, instead of staring at your facebook page thinking, what should I share!
David Hammel is an SEO Professional, freelance writer, professional blogger and an avid boater. He is from the Napanee area and enjoys blogging for Atkins & Hoyle about his boating knowledge and experiences.