The goal of any marketing budget and plan is to drive maximum traffic so that it ultimately leads to a greater number of conversions. Unless there are substantial numbers of conversions on a regular basis, it is going to be difficult for the company to finance its traffic driving campaigns. Since online videos became popular, it has evolved into one of the most potent marketing tools that can aid in increasing the conversion rate of a corporate site. A video can accomplish much more than a picture in the corporate level. With enterprise video platforms, a company can easily create and promote videos that appeal to a broad range of audience, thereby increasing conversions and the eventual ROI generated from them.
Effectiveness of video in increasing conversion rates
With many upcoming Enterprise live streaming platform available in the market, a company can effectively convert browsers into shoppers with minimal effort. Making use of videos is much like presenting a detailed idea of a company and its products without the salesmen actually being present. Not only can they convey all the facets of the products but also help garner customer confidence. While a product page can definitely present all the information about a product that a potential buyer needs to know, a video can convince a customer that the product is really worthy of his or her investment. This is so because videos can present users a richer experience than conventional text or images.
Tips for selecting the right video platform for business
An effective video platform for business is crucial to make sure that the marketing campaign is capable of producing the desired results. Although many products are available, finding the best one among them can help a company to effectively plan its video strategy.
- The first thing that a company needs to do while selecting a video collaboration software is to assess its own requirements. Different video platforms come with different parameters, so it is necessary to choose the ones that offer support for desired technologies. For instance, a company can opt for a video platform that offers support for bulk video uploading, video playlists, video analytics and HTML5.
- As different platforms come with different price tags, it is necessary to do a comparative analysis of the prices against the features that they offer. The software system should also present with flexible packages that allow ease of use for the long term.
- The technical team associated with the product should offer reliable customer support.
Some effective ways to improve the rate of conversions by using video solutions for business are:
- Come up with an explanatory video that can create a perfect impression of your brand, communicate its central message and present the various products and services that it has to offer. Place it on the homepage to draw the attention of the audience.
- Use effectively made video on your site’s landing pages.
- Upload product-specific videos on the individual product pages in your website for fully illustrating the various benefits of your company’s products.
- Use a video for presenting a call to action message. Research has shown that “watch the video” links can boost conversions up to about 30%.
- Use video for email marketing purposes. As many email platforms have now adopted the benefits of HTML5, about 60% customers can watch videos directly from the email without needing to move to another web page.
- If you are an online retailer or e commerce store owner, embed clickable links in your product videos so that the target consumers may learn more about the products and buy those items that are featured in the videos. You can also gather many effective leads from such clicks.