If you own a website or have ever attempted to build a website at any point in time, you have definitely come across search engine optimization, which is a term that is ironically completely foreign to the bulk of the population, despite the fact that most people use the internet every day. Search engine optimization is essentially optimizing your website, in order to get the various search engines that dominate the internet to rank your website for certain key phrases and words that you have picked out. In essence, you load your pages with certain phrases, which you have likely done research into to come up with, which when people type into Google, your page will pop up. This is the end goal that you are going to be working towards, but the reality is that it is far more complicated than a lot of people realize.
There are literally countless websites out there that have all sorts of keywords and phrases, which are likely the same ones that you are using. In order for you to get people to click on your page, you are going to have to be on the first page of Google when these people type in such phrases. This means you are going to have to beat out all of the other pages, meaning Google and the other search engines are going to have to see your site as more valuable then all of the other pages on the internet. This is extremely complicated and even some of the most well versed website designers have fallen flat on their faces when it comes to driving traffic to their websites effectively. This is only amplified by the fact that Google chances the algorithms that they use, which are basically the rules that are set in place to determine what they use to rank their websites. As these things change, you must adapt your website or it will not be ranked and you will not get traffic, likely leading to a reduction in revenue as a result.
Because this process is so difficult, it truly only makes sense to utilize seo software, unless you do this for a living and know how to generate a ton of traffic without fail, every single time. A website takes so much time and effort to build and there is no question that seo is one of the hardest aspects. You can have the best content and the nicest designed website, fully equipped with all sorts of Ads and affiliate marketing programs that are setup properly to make you money, but if you can’t get traffic to your site, you are not going to capitalize and will not make any money. Even if you simply have a blog or a website and are not trying to make money off of it, but are simply trying to develop an audience for some reason, you should still use software to help this process out.
The various software programs out there essentially build back links on various pages on the internet, which basically give your overall site relevance. By connecting the other sites with yours, Google sees a connection and it raises your sites value in their eyes. If you do not use this type of software, you will have to know the right places to go to in order to post back links and you will literally have to post every single one by hand. This is incredibly tedious and if you are not placing them in the right spots, you are completely wasting your time, so you should definitely consider outsourcing this aspect of your site.