The unstoppable growth of social media has made it a very important marketing tool for companies, regardless of their size, location, and the products or services being offered. It has been said last year that almost 93% of marketers have agreed on the importance of social media in launching and promoting their businesses. As of now, it is considered to be the best tool for online marketing. Sites like Facebook, Twitter, Google, and more have become mandatory accessories every day and will continue to be so all throughout the year. This offers an excellent platform to take a look at the trends that are expected to dominate web marketing this 2014.
Google+ on the go
Even if Facebook will still be popular in 2014, Google+ is quickly catching up. As of September last year, it has improved its user base to over a billion, and records the next biggest monthly users. This fame will make Google+ a good advertising platform this year.
Just because it is not yet on the top like facebook and twitter, it doesn’t mean that you should not consider working on it. When are you going to consider using it? When everyone is already on the game and it’s already a fad?
Location based advertising
Location based advertising involves the use of GPS technology to match the mobile promotions to the geographical location of the client. This aids in the creation and delivery of ads to specifically cater to the needs of every client. Applications like Foursquare and Path are using this platform to deliver communication based on their actual location.
Improvement in mobile usage
Companies have to concentrate on social site marketing on mobile platform, as the social site usage through smartphones is becoming more effective and popular. Newest units are coming with several advanced features and apps, most of which are essentially targeted towards advertising.
Video marketing
The use of video for online marketing has become very popular, particularly short clips. In most social networking conferences, these have been recognized as the best trend last year and in the years to come. The birth of Instagram and Vine with their video capabilities seems to offer a promising video advertising future for all kinds of business. There is an increasing trend that big companies are adopting short clips as an easy and effective means of conveying the story and message of their brand.
Snapchat advertising
This is a novel phone app that is used to send out messages known as snaps. What’s different about this app is that these snaps get auto deleted after a pre defined time, as fast as seconds. This feature has caused millions of people to like and use this app. As far as ads are concerned, this innovative feature itself ponders to be perfect. Advertisers can ask clients to share their stories and communicate with them wherever you may be to improve engagement and share-of-wallet with in store advertisements.
While many company owners acknowledge the need of a good social media strategy, this year many businesses would realize that it is very essential to commit the needful effort, time, and resources to advertising.