Not many businesses think of stickers when considering promotional products. That’s too bad, because stickers have all kinds of applications that can help you build brand awareness, bolster sales, and generate leads for your business.
Bumper Stickers and Window Decals
Printing bumper stickers can be a great way for your strongest customers to show pride in your brand. They are also essentially a moving advertisement for your business, taking your brand places that are otherwise unreachable with traditional advertising.
Decal stickers can be placed in windows, whether it’s a car or shop window. Less permanent than a bumper sticker, a decal sticker can be a good way to promote a sale or communicate a more focused message to potential customers.
Both decals and bumper stickers can give your company more credibility. It shows that other people (real people, not paid hacks) are passionate about your product. It makes people think, “If that regular person is excited enough about a company’s product to proudly display it on their vehicle, then it must be a pretty trustworthy business.”
Custom Stickers to Hand Out At Trade Shows and Conventions, or Even on the Street
There’s something about stickers that is just cool. Think about it—you loved getting stickers when you were a kid. Giving out stylish stickers to potential customers is a way of promoting yourself in a kind of “throwback” way. It promotes brand awareness and it gives parents something they can give to their kids.
Stickers are great “giveaway” items. People will feel like you’ve given them a cool gift, and they might be more inclined to “reciprocate” by buying your product.
Keys to Creating an Effective Sticker Marketing Campaign
Creating a sticker marketing campaign is only going to be worth your time and money if it is done right. To get the most out of promotional stickers, follow these simple steps:
- Communicate a message. If your sticker doesn’t communicate something, then it’s not going to do anything that you want it to (like create buzz, generate leads, make sales, etc.)
- Be visually striking and interesting. To stand out from the crowd, your stickers should be unique and memorable. A dazzling image or creative phrase can do this for you, but generalities and dull pictures cannot.
- Resonate with your target audience. For a sticker to be effective, your customers have to want to put it on their car, window, backpack, etc. In order for them to want to do that, it has to resonate with them on a deep level. This is why target market research is so important, especially for sticker campaigns.
- Look professional. An unprofessional sticker will go straight into the trash. Be sure you’re using the best printing materials and ink available, and that all graphics and text are arranged in a pleasing fashion.
With all of these elements in place, your next sticker campaign is bound to be a huge success. So what are you waiting for? It’s time to take your business to the street with stickers!