Analyzing social media performance is challenging. The correct analysis allows you to determine the best practices for your social media promotion and get a clear picture of what is happening with your marketing campaign. Surely, doing it manually is very time consuming, especially when there are multiple social media profiles.
However, there are some modern tools that allow you to analyze the performance of your social media profiles and report it to a client in a few clicks. Below you will find the top 6 social media reporting apps that will save you time and provide you with quality data analysis.
1. Whatagraph
If you need a versatile social media reporting tool that will save you time and provide a real picture of what is happening with your social media campaigns, then focus on Whatagraph. This application saves time not only on getting analytical data from your social networks, but also allows you to get reports instantly.
All statistics are represented simply; reports are easy to understand for customers. It is possible to connect your team to the app. This tool allows you to discover the situation in real-time, without waiting for a month to get information about the effectiveness of work in social networks.
Pros
- Notifications will be sent to the mail when the report is ready.
- The tool is integrated with many social platforms.
- The ability to customize the design based on your preferences.
- Email notification in case of disconnection/unfollow.
- Ability to configure automatic sending of reports.
Cons
- The support service does not work 24/7.
- Limiting the number of connections.
2. Keyhole.co
Monitoring all your social networks in one place is a good practice for modern digital marketing. This tool is suitable for both agencies and businesses. Keyhole allows you to track your growth strategy.
In addition, users can check the social media growth dynamic of their competitors. Within the tool, it is possible to set up channels to track the accounts of specific competitors. Also, the whole team can work within this tool.
Pros
- The ability to use the free version of the tool.
- The paid version has an affordable price.
- The ability to discover what other users are saying about the company.
- There are features for monitoring all mentions of the company on the network and finding influencers.
Cons
- It is necessary to install trackers immediately, otherwise, it will be very difficult to do it later.
- The paid version of the product differs markedly from the free version.
3. Swydo
This tool allows you to collect information from 15 platforms and create reports in a few clicks. Users of the application can use a ready-made template for the report, but also customize their design.
Within the tool, you can customize widgets, sort all results, and even change the language of the results. This application allows you to create customized reports on social media and other channels’ performance quickly and send them in a convenient way and format.
Pros
- Includes SEO reports, Google Ads, and Facebook Ads.
- Each report can be updated as needed, specifically for a certain metric.
- A quick exchange of reports with the team or client.
- It integrates with many popular metrics and social media.
Cons
- Updates are no in a hurry to appear in the application, but technical support quickly answers all questions.
- The tool integrates with many applications and platforms.
4. DashThis
The application is a solution for quick report generation. There is no need to create a report every time from scratch because there is an opportunity to use templates. You can add employees to the application to work on reports together.
It is possible to automate email sending to clients and quickly send the desired report. The tool allows you to track your strategy more fully than Google Analytics.
Pros
- Easy to use tool and strong customer support.
- The tool integrates with many platforms and social networks.
- The product is more attractive in terms of use and design than Google Analytics.
- Each SMS from the support service is accompanied by gifs, which undoubtedly cheers up.
Cons
- Reports can be generated per month, which is not always convenient for all specialists.
- It is necessary to update all widgets in a timely manner so that the settings are not lost.
5. Napoleon Cat
This app will allow you to discover the work of your social networks and get extensive information that will display the effectiveness. All reports can be received directly to your mail.
The application can be integrated with social networks in such a way as to publish the same article at once in all connected social networks. The tool determines the best time to post content on each platform and also helps you sort out the relevant type of content.
Pros
- It’s easy to sync profiles and create projects.
- The application allows you to analyze complex statistics.
- You can get all comments and incoming messages from social networks within the application.
Cons
- Access to the archive is limited.
- The operation of the app may seem complicated to SMM beginners.
6. Social Bakers
It is a one-stop solution to get analytics from all social platforms in one place. The program requires payment and is suitable for agencies to monitor the effectiveness of marketing campaigns. The platform is easy to use and can be a starting point for beginners.
The tool allows you to define the audience and even generate the type of content that the target audience prefers most. The program allows you to create reports that will be understandable for clients and will clearly display the effectiveness of the strategy.
Pros
- Simple, well-designed reporting.
- There are flexible settings for evaluation of the advertising efforts.
- The tool provides good analytics to help users with the right strategy development.
Cons
- Lack of notifications from the application.
- Some functions don’t meet the necessities of modern digital businesses but are in the process of updating.
Conclusion
Note that most apps have free versions or trial periods. Reviews alone are not enough to choose the best product. Therefore, it is recommended to test the apps with your team and determine the most suitable social media reporting tool.
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