Branding is a big part of any marketing strategy. When a company focuses the right energy on branding, it adds a lot to their success.
Think of popular companies that you can easily recognize like Nike or Coca-Cola. These companies found much success because of their excellent, recognizable branding.
If you’re trying to launch your own successful business, you need to create a brand image that speaks to your audience. Don’t make these small branding mistakes that can cost you your success!
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Not spending time on your branding.
The first and potentially largest mistake you can make as a business owner is not spending any time on your branding at all.
If you don’t have a clear understanding of your business’s branding, you need to work on the design before you continue with your strategy.
Failing to create a clear brand leads to greater issues down the road such as confused customers and poor brand recognition!
2. You create a complicated brand.
Brands don’t need to be elaborate to be successful. Many new businesses make the mistake of creating an over-complicated brand. This can be confusing to consumers, and it can be difficult to execute successfully.
Think about Coca-Cola, for instance. This logo is timeless, and it hasn’t changed fonts in over 100 years! You don’t need an over-the-top design to be noticed, and sometimes less is more.
3. You follow trends.
There are always new branding trends. Recently, calligraphy and fancy scripts were a popular logo feature. While these trends can be popular, they always fall out of fashion quickly.
You don’t want to rely on trends when it comes to branding your business since these are always changing. Instead, create a timeless design that can stand the test of time. One good example is designing a custom challenge coin to give out to your employees and business partners. It’s an original way of showing appreciation with a lot of symbolicism.
4. You deviate from your brand.
It’s tempting to create stunning visuals for your business that might not adhere to your agreed upon brand guidelines.
There is a time and a place for this, but remember when you deviate from these specifics you run the risk of confusing consumers. If you are unsure of your next steps, try speaking to an expert in your area. That way, an effective marketing agency can help you with getting the most out of your branding efforts.
It’s important to be consistent in your branding, so you need to recognize if these deviations are truly necessary.
5. You don’t rebrand your business properly.
You don’t have to feel trapped in your brand image. If you want to rebrand your business, you definitely can do so with success.
The key is to introduce your customers to these changes in a clear way so you don’t break the trust you’ve built with them. It’s important to consider whether your rebrand is worth the risk of losing potential customers before you carry out these changes.
Avoid these five branding mistakes!
If you want to create a recognizable brand that stands out to your target customers, you need to create a plan. You don’t need to overcomplicate your business branding, but you do need to be consistent.
It’s easy to fall for these five mistakes when branding your business, but they’ll weaken your marketing strategy. Branding plays a large role today in SEO and building relationships with customers.
Do your research on how to create powerful branding for your business so you can find success!