It’s safe to admit that we live in an extremely visual society. For companies to compete in their respective markets, they have to somehow tap into this with their audience. It’s all about catching a potential customer’s eye and drawing them in. This is especially critical for businesses that have a storefront, and that are competing with other retail outlets in their immediate surrounding area. So how can your company generate more foot traffic to try and increase profits? Window graphics can be a fantastic solution. Here are some ways that this medium can help your business thrive.
Provide Guidance and Direction
Perhaps at your place of business, there may be areas of confusion with your customers. Maybe it’s that they don’t know what kinds of products and services you offer. A window graphic that specifically points out why you may be of potential benefit to them could be just the thing they need to spark the desire to walk through your door. Window graphics can also be helpful with more literal things, like showing them which door to walk through, or how to open it.
Branding
As many companies have found, any opportunity to increase brand awareness should be taken advantage of. Window graphics can be great supplemental tools to helping accentuate your brand and giving consumers more insight into your mission and ability to be of service to them. It can help create a memorable touch point with them, so that brand recall can trigger at a later point.
Specific Promotions
If you are running a specific promotion or product special, window graphics can be a phenomenal tool in helping to draw in more people. You can run all the specials you want, but if no one knows about them, they do you no good. Window graphics can be a powerful direct response marketing tactic that tugs at a very real consumer emotion: savings.
Sun Shield
This is one method that perhaps people don’t think about as much in terms of a use for a window graphic. Windows can be prime real estate, and utilizing window graphics is really just taking advantage of that inherent space provided by your venue. Also, window graphics can help block the sun, keeping your place of business cooler and more inviting for visitors. It can be a much better option than putting up blinds or curtains, which might keep the sun out, but won’t help advertise your company.
Inexpensive Advertising
At the end of the day, the utilization of window graphics is a smart marketing tactic in that it is inexpensive. You can be extremely targeted with your customers, compelling them to take action and engage with your business. While this shouldn’t be the only marketing tactic you employ, it is really a no brainer if you have a storefront amenable to window graphic placement.
At AlphaGraphics, we offer printing services of all kinds in Westlake, including the printing of window graphics. Give us a call today and let us help you take advantage of your storefront’s real estate.