Whether your website is a passion project or moneymaking venture, you’ll need a domain name that’s catchy, to-the-point and reflective of your site’s overall mission. Unfortunately, coming up with a suitable domain name isn’t always easy, particularly if your site has a lot of direct competition. However, this doesn’t mean that site owners should simply throw in the towel and settle for a subpar name. Provided you’re willing to put in a little bit of time and effort, you can craft a name that perfectly suits your site without violating any of the core tenets of domain name creation. Site owners having trouble finding their ideal domain names can benefit from the following pointers.
- Don’t Grow Attached to Your First Choice
As any seasoned site owner can tell you, when it comes to domain names, it doesn’t pay to grow attached to your first choice. In most cases, there’s a better than average chance that your first choice has already been claimed, and you’ll be well-served by going into the registrationprocess with this in mind. As such, it’s recommended that you prepare a list of suitable backups for the likely event that your first choice has already been registered by another site owner. To instantly find which names are currently claimed and which are still available, use a convenient domain name registration service like Register.com.
- Determine Your Site’s Core Mission
Ideally, your domain name will give visitors a good idea of what the site is all about. At the same time, however, it’s imperative that your domain name not exceed three words. With this in mind, sit down and think about your site’s core mission and write out a list of prospective names that reflect it. Selecting a domain name that’s unrelated to your site’s primary purpose is liable to breed confusion and lead to a decrease in repeat visitors, so it’s in your best interest to put some genuine thought into the naming process.
- Reach Out to an Experienced Web Marketing Company
If this is your first time registering a domain name, it can’t hurt to reach out to a trusted web marketing company. Companies like Web.com can help you choose a name that’s catchy, marketable and perfectly suited to your website. Additionally, these companies can provide you with an abundance of valuable marketing tips – which is particularly helpful for people looking to generate income with their respective sites. Working with the right web marketing company can set the stage for long-term success, so if your require assistance with domain name registration or site management, don’t hesitate to reach out.
While crafting the perfect domain name isn’t always easy, it doesn’t have to be an uphill battle. Whether you have a fair number of domain names under your belt or this is your first time registering one, the previously discussed tips are sure to serve you well. Anyone on hunt for a domain name that flawlessly reflects their site’s core purpose is urged to prepare a steady stream of backups, determine their site’s primary goal and be open to working with a good web marketing company.
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