Last updated on July 30, 2016
As the business dynamics keep changing and taking leaps from one wave to another, more and more business owners are looking up to the Internet for gaining a bigger ground. And following this trend more urgently are the merchants who are stepping on the turf of the Internet to reach a bigger customer base. WordPress apparently happens to be their first and most preferred stop.
Online stores have become the order of the day and more and more merchants are looking to grab a big market share by getting their eCommerce website live to promote their products and services.
However, there are a truckload of things to be considered before you go ahead and take the plunge, or for that matter, a live online store requires several modifications and changes tailored to attract increasing number of visitors. Only when a particular eCommerce website is properly designed and developed to suit the sensibilities of web users does it stand the chance of gaining leverage.
So, let’s take a look at what you need to do for getting a stronghold over your target users:
Get them Enlisted as Your Subscribers
Social media may be making giant waves as a means to reach customers through the online platform, but if you are looking for maximum impact and conversion rates, nothing tops email marketing. And that’s why building a reasonably big list of email subscribers on your website works in your favor exceedingly well. As opposed to a platform like Facebook where your posts are only visible to around 1% of the total fans on the pages – typically that would be 5 out of 500 fans – your emails are delivered to each and every subscriber and sitting in their inbox, they stand a great chance of being read. You can send emails informing users about your latest products, offers, discounts and so on.
Now, there are ways to get email subscribers, the most followed of which are the WordPress plugins for popups which ask the users to enter their email addresses for getting the latest updates. And then there are opt-in box at a location wherefrom they can’t be ignored.
Guest Blogging for Link Building and Greater Awareness
Guest blogging has really given brands a lot of room to spread their wings. It has emerged to be a great alternative to promote their website without being in-your-face sellers. Posting content on third party websites that relates to your service and cleverly including the keywords and using URLs on them is the ideal guest blogging recipe. Also, you can put links in the author bio where you also stand a chance of being followed by readers on your social media accounts, which should find a mention in your author’s bio.
But, as is the common practice, do not start spamming the web. Guest blogging has to be done with restraint. You can’t go out and publish post on any site that relates to yours. You need to make sure that the website is itself highly authentic and not spammy. Websites with good page ranks and Alexa rank prove to be most useful in helping you get rankings.
Don’t Make Compromise on Responsiveness
A responsive website is always recommended, not just for good user experience, but also for a greater reach because it achieves compatability with maximum devices and operating systems. You can have a responsive website for getting good loading times on the desktop systems. Then, they are also great for a seamless display and execution on mobile devices.
If you haven’t realized just as yet, a website responsive on mobile devices drives a great amount of traffic since the trend has been shifting with more and more web users using their mobile devices to access Internet, and most importantly, buy stuff. So, a website that is compatible with the most commonly used mobile operating system platforms does appeal to all. The lack of responsiveness not only kills the user experience on desktops, but it roves to be the major dent for your traffic.
Ecommerce is part of a bigger scheme of things and if you wish it to work perfectly for you, you need to deliver focus at all the places.
About The Author –
Edward Jones is a web developer who has an inclination towards blogging. As a professional working for OSSmedia Ltd., a WordPress CMS Development company, Edward’s area of expertise is quite vast and covers major CMS platforms like Drupal, WordPress, Joomla and Magento. To download e-commerce, blogging theme just click here
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