Last updated on June 4, 2014
When you own your own business in Clearwater, it is important that you are well versed in the newest marketing tools that are available for your company. By being able to keep up with the new marketing tools, you can ensure that your message is getting out to as many people as possible. As you can spread the word about your business, you will be able to send your message to your target market and hopefully increase your sales. As you are exploring new forms of marketing, you should be sure that you are also avoiding common mistakes with the new marketing tools.
By learning about mistakes that have already been made and learning from others’ mistakes, you can save money and time. Take QR codes, for example. If you have decided that your business will benefit from the use of QR codes, it is important that you understand how you are going to avoid some of the most common mistakes that people have made with QR codes.
Testing
Before you release any QR code, it is absolutely necessary that you understand how your users are going to be able to interact with the QR code. You want to make sure that everyone that tries to scan your QR code is able to get to the message that you have designed. This means that after you have created your QR code, you are going to want to test it with as many operating systems as you can. Take the time to understand how different mobile devices react to the QR code and how different aps react to the code you have created.
Keeping the Text Easy
You should be sure that the URL that you are using with your QR code is simple. It is necessary that scanning the QR code be as easy as possible. Your users should be able to scan the code and have it take them directly to the web page that you have designed for the code. If you want your users to take an additional step after scanning the QR code, you will lose a lot of users.
Non-mobile Pages
There are some people that have created QR codes and then not made the page that their users will get to mobile friendly. When you decide to use a QR code you have to be sure that the web page that you are sending people to is mobile friendly. Most, if not all, of the people that scan your QR code will be doing so on a mobile phone.
Presentation
When you have your QR code ready to go, you should be sure that it is printed well. You should shop for printing in Clearwater that you know is going to do a good job. When you find companies that are printing in Clearwater, you will be able to work closely with them to ensure the product is what you want.
A QR code is a great way to market your product. As long as you are wise with your QR code, you can ensure that this form of marketing is successful for your company.
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