Last updated on December 13, 2015
You are probably aware of the saying content is king? The importance of content has been on a steady rise for the past few years. It is really important these days that if you are producing content you need to focus on ensuring it is as informative as it can be.
People spend more and more of their time looking at online content but this also means that it needs to be something that provides people with information or new experiences.
The following five tips can help you create better content to keep people interested.
1. Focus On Quick Content
Although you want your content to be good and informative it still doesn’t mean it needs to take forever to browse through it. Yes, it isn’t easy to provide a magic bullet for many issues but people’s attention span isn’t that long either.
When people are looking for a solution online they don’t want to read an article of 5,000 words but want to get ideas and tips in just a few minutes. Copyblogger article calls this the ‘Cookie content’. Make sure your content gives good valuable information in a condensed format.
2. Multiple Formats
You should also focus on providing different types of content for people to enjoy. Although written text is a very good way of providing informative content it naturally isn’t the only way to do it.
You should utilise video, infographics and even simple images in order to provide better content. If you combine these different formats together you can really get people hooked up.
3. Think In Terms Of Long-Term Content
It is also a good thing to realise that content that is relevant for a long-time will provide you better results than time specific content. If you can produce something that will be of relevance in two, three years from now you are going to have much more success then creating something that is only informative for the next two months.
4. Understand SEO
You can also really enhance your content if you optimise it for SEO. Taking use of the basic SEO strategies will give your content more publicity and this is really as important part of content creation as the actual producing process is. If you have no one to look at your content it naturally doesn’t matter how good it is.
If you are looking to create better informative content for your business then going for a professional SEO company could be an idea worth considering.
It is a good idea to find a local SEO company to help you out so that you can build a close relationship with the company.
5. Don’t Sell
Many companies unfortunately use their content in order to just purely sell their own products and services. Of course you need to make sure that people watching or reading your content want to know more about your business as well but the main idea should never be about selling.
In today’s world it is especially important to provide people with information and experience. So look for ways to make your content better and less reliant on telling how good you are.
David Jones loves to help people understand content marketing and SEO better. He is passionate in finding the best SEO agencies in London because he believes localisation is essential for building better business relationships. He is also really passionate about winter sports.
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