If you commute to work, you’ve likely spent considerable time looking up at billboards as you’re stuck in traffic. In fact, it’s probably hard to count how many you pass because there are so many. With so many people passing billboards daily, it’s a great way to advertise your business and attract customers!
Despite being a more traditional marketing strategy, billboards remain an effective advertising tool. However, simply purchasing New York or Dallas billboards will not ensure success. To create the ultimate billboard advertisement, you must consider placement, design, and cost. With so many things to think about, you may feel slightly overwhelmed about where to start!
Luckily, we have created a beginner’s guide to help you learn the basics of billboard advertising. Continue reading to discover the ins and outs to get one step closer to reaching a wider audience!
What is Billboard Advertising?
Billboard advertising is a type of outdoor advertising that puts your business in front of the eyes of thousands of people. Typically, billboards are large and high above areas with heavy traffic, such as main city roads and highways. If you use an eye-catching design in a busy location, your business is guaranteed to be noticed by hundreds of thousands of people with just one placement!
Today, there is both digital and print billboard advertising. Both are equally effective, and your choice depends on your audience, budget, and what you wish to achieve with the ad. A digital billboard ad will be perfect if you want to show off a video or slideshow. Otherwise, a traditional printed billboard with a striking design will be perfectly adequate to raise awareness!
How Much Does Billboard Advertising Cost?
The cost of the billboard will depend on several factors. The location, level of traffic, and estimated number of people that will see your advertisement all impact the price. Most companies charge monthly, so do research in your desired areas to discover an estimate of the costs.
No matter how much your billboard advertising costs, you want to ensure it’s a practical design and placement for your specific business goals. After all, if your ad doesn’t catch the eye of potential customers, it won’t be worth the investment!
How Do I Create a Billboard Advertisement?
To create the perfect billboard advertisement, you should consider various factors such as location and design. Let’s take a look at three critical things to consider.
1. Pick an Ideal Location
Arguably the most crucial consideration, you’ll first need to decide which location you want to place your billboard advertisement. Consider your target audience and where they will most likely see your ad. If you want to target Gen Z, you may consider placement on a busy road near a university. Contrarily, if you’re looking to catch the eye of professionals, choose a location that leads to a large business headquarters.
2. Make it Simple Yet Bold
As people will pass by your billboard rather quickly, your design must stand out. To reach the maximum number of people, use bold fonts, colors, and striking imagery to tell your brand’s story. Stay away from lengthy text or confusing sentences, as people driving 80-mph down the highway will surely miss them. Remember, the simpler your design is, the more impactful it will be!
If you aren’t sure where to start with the design, you can gain inspiration by searching online for examples of billboards that worked well. You can also check what’s already in the area of the location you’re interested in advertising. However, be sure to create an idea that’s unique to your business!
3. Create a Memorable Design
Despite being simple, your billboard needs to tell a strong story that will help people remember your brand long after they pass by. Use marketing tactics such as playing on emotion and the use of humor. You can use impactful imagery, play on words, or even use the billboard’s surroundings to make a bold statement. For example, if the billboard is the backdrop of a beautiful sunset, you can use those colors to help your advertisement come alive during rush hour.
Ready to Create Your Billboard Advertisement?
With the essential information about billboard advertising, you should feel ready to incorporate it into your strategy to help your business thrive! Determine your budget and location, think of a creative design, and you’ll quickly reach hundreds of thousands of potential customers. After all, there’s a reason billboard advertising has stood the test of time!
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