Creative Ways to Promote Your Product on Social Media

So, you have the best new product or service, but how do people to know about it?

Proper promotion is extremely important for the longevity of a brand’s offering and for making money out of it. Social media made digital marketing an important phenomenon. In addition, the post-pandemic era saw many businesses are pivoting their products and services online. It’s a pretty saturated situation out there.

How to get it right?

There are many guidelines and rules to nail the promotion of products on social media—targeting the right audience, localising the appeal, banking on the right social influencers, etc. However, the challenge remains to come out with fresh ideas for consumers who are constantly being bombarded with ads.

On that note, here’s a glimpse at some creative ways for social media promotion of products:

1. Social media contests are an exciting way to connect with new customers, loyal fans, and also a way to garner better business prospects. New product launches, introducing new ranges through Facebook show a 34% gain in new customers for every new campaign.
2. Social influencer reviews and endorsements. The quote, ‘80% of the Internet’s impressions are driven by just 6% of its users’ rings true. In your niche, they can quickly extend the reach of your product while generating instant social proof for your target audience.
3. Create a poll for your audience. Asking your potential customers to vote on an online poll allows you to engage them and know their preferences. A great way to finetune your strategies to the general mood.
4. Create a video with user–generated content. Real people demand more trust hence customer recommendations work like a charm. A collage of actual video testimonies from existing customers provides a new perspective to your brand.
5. Start a ‘Tag–a-Friend’ video or post. The first step is to create some solid content whether visual, text, or image related. This can be a new launch, a key product feature, or simply a throwback brand image. Second, ask your target audience to tag someone who would relate to the content. In the end, your reach will extend to many new avenues.
6. Ask for some stars on your pages. Ratings are important for you as a brand and for the consumer. Today every purchase decision follows from some extensive research and almost 68% of them are keeping an eye on the number of stars in your ratings.
7. Go live for an event. A great way to engage existing and new customers is through hosting live events on social media. It allows them to interact with you better. Works like a charm for local businesses.

The right way to promote your product on social media not only allows brand promotion but also an opportunity to influence the society in a way. Besides, it reaches a huge number of people globally and still remains a cost-effective option compared to traditional marketing initiatives. It is important that you partner with the best Facebook advertising service. Flaunt your product the creative way, today!