How are Social Media and Fashion Interrelated?

Last updated on May 7, 2019

Social media has, in the recent years, emerged to be one of the most fashionable tools which establish a link between the consumer and a brand. This link not only gives a boost to the purchase intent but also increases the oral communication. Besides, social media can play a key role in projecting the brand’s image in the minds of well-informed and conscious consumers. The fashion industry, in fact, is ushering in social media since it is not only a powerful marketing strategy but it also observes and anticipates the fashion behaviours. If you come to look at it, social media is a compilation of online platforms and communication channels that are used by people to share information, profiles, assumptions, observations, perspicacity, apprehension and media itself.

The development of social media networking websites such as Facebook, Instagram, Twitter, etc. have created a new muse amongst the Factionists. Be it the fashion blogs or the live streaming of catwalk shows, the main fashion weeks or the social shopping, we get diversity of opinion through these platforms. It has become the most important runway for the fashion industry. In fact, in today’s times, the presence of fashion designers on the social media websites are of utmost importance. The designers and brands who realize the true worth of social media are the ones who have massive fan following. Not only this, even the contemporary fashion bloggers have a major role to play in the industry. They are a prominent voice in the industry, and the brands are relying on them for the feedback of their products.

The fashion industry is going through a transformation as far as social advertising is concerned. While some brands are still uncertain, many others have incorporated social media as a fundamental part of their marketing strategies. An active online presence is always highly recommended for fashion designers to acquire reliable consumers, and social media can also aid them in establishing possible collaborations as well as to effectively communicate with the consumers by staying in-tune with the latest Internet trends and creating innovative campaigns. With social media being easily accessible to everyone these days, the fashion industry is gaining a new platform for emerging designers, stylists, and fashionistas. Initially, the traditional media was predominating and powerful, but now the power has shifted to the consumers and what they find to be reliable. Today, with the emergence of social media and online platforms, people are using their voices and posting their own comments and opinion on fashion.

When it comes to fashion design schoolin Jaipur, The Gurukul School of Fashion Design is one of the top fashion designing colleges in Jaipur, and for that matter, in the country today, where students are mentored by some of the leading names of the industry. When it comes to fashion designing courses in Jaipur, this institute not only stresses a lot on the return to the roots but also prioritizes on digging up indigenous fashions. The school of fashion designalso promises a well-equipped infrastructure which enables students to use and apply the knowledge of vintage Indian fabric and fashion in modern outfits.