Last updated on September 8, 2023
When it comes to search engine results pages (SERPs), organic results on Google’s first page receive 88.7 percent of all clicks. If you’re demoted to the second page, you might as well not exist at all. With voice search becoming increasingly significant – which means just the top results are read out by an automated assistant – being at the top isn’t just good; it’s a must if you want to not only survive but thrive.
With recession and economic downturns looming, how does leveraging the power of a SEO copywriter help your business’ bottom line?
Improved visibility means more traffic
SEO copywriting, in essence, is the process of crafting text that is optimised for search engines. It entails researching and comprehending the keywords and phrases used by potential clients when looking for items or services linked to your company, and then creating content that incorporates those terms to boost exposure on search engine results pages (SERPs).
With almost 90% of clicks going towards the first few results, you literally cannot afford to have your website rank below the first page for any high to medium volume search term. Being visible means more people flock to what you have to offer – and you’ll be struggling to keep up with competitors otherwise.
SEO content strategy vs PPC advertising
Any good SEO copywriter will also devise an SEO strategy. That means auditing your current content for weaknesses, suggesting how to strengthen your content for both SERPs and readers in general.
Many businesses pour thousands – if not tens or hundreds of thousands – of dollars into pay per click (PPC) advertising, in the hopes that readers will notice and click, your material is splattered onto other pages in the form of banner advertising and sidebars. However, it ignores content quality: you may get a few clicks here and there, but user experience suffers as a result. What happens if users click on your page and it’s badly written, unconvincing, or lacking in crucial detail?
You can improve organic traffic to your website while also enhancing content quality and readability with a creative SEO content strategy. Consistent brand messages, clear calls to action, and a logical flow keeps your website engaging with more people.
Harnessing targeted traffic and remarketing
Finally, a skilled SEO copywriter understands how to create material that precisely addresses your target audience. They’ll examine what type of language appeals to them and customise the tone and voice to fit, attracting people who are actually interested in what you have to offer rather than simply passing by from other websites online. SEO copywriters may also tailor your text to local searches, which are becoming increasingly important, as discussed earlier. They may also optimise copy and content for remarketing – re-targeting customers who abandoned carts or clicked away for whatever reason. This gives you another shot at a sale!
The advantages of having an SEO copywriter may be enormous, ranging from improved website rankings to more organic visitors, as well as creating a tailored strategy for ongoing growth.
Businesses can guarantee that their content is optimised for search engines while still offering a fantastic user experience by hiring a professional and proven SEO copywriter.
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