Facebook hashtags! Some people love them and some people hate them, so it’s a very controversial subject but it’s something that can benefit businesses if used correctly. Since some users believe that hashtags should be reserved for Twitter users and that it has no place on Facebook, they have the option of adjusting their privacy setting so they never have to see hashtags in their feeds. However, that still leaves a wide audience you can reach when using hashtags effectively.
Regardless of how you feel about using hashtags on Facebook, one thing is true. They make it easier for you to join in on public conversations or discussions about specific topics when you click on them and that is beneficial to businesses.
Create Your Own Hashtag
You can conduct a search to find out what the popular hashtags are for your industry or you can create your own. The advantage of creating your own is that it will be unique to your business and represent your products. Users will begin to associate it with your company and this will help to build creditability and trust with your followers. They’re also easy to create. Use the hashtag (#) symbol before your chosen group of words or phrase and if someone hasn’t beaten you to it, you’ll have created a new hashtag for Facebook.
When writing your hashtag, don’t use spaces or any special characters with the exception of the underscore symbol because it will interrupt the link. However, Facebook hashtags are not case sensitive, so users will get the same results whether they type in lower case or capital letters in the searches.
Things You Should Know about Facebook Hashtags
You can cheat your number of Facebook likes to create interest in your fan page but Facebook hashtags have the potential to encourage real users to become fans. Therefore, they can increase your fan base, which in turn can increase the number likes and shares your page receives, so it’s worth the effort to give them a try.
Be careful not to overuse hashtags or you might annoy your followers and you could even be associated with spam. If your posts are seen as spam, you’ll start seeing engagement drop off quickly. Only use one or two hashtags in your post and only send them out when they offer something of value for your followers. If you only post hashtags when it benefits your fans in some way, this will help to build consumer trust and your fans will know that if they respond to the hashtag, they won’t be disappointed.
When you do use Facebook hashtags, keep it simple but try not to abbreviate anything that would be misinterpreted to avoid confusion. You can use common abbreviations that are easily recognized by the average user but make sure the hashtags are relevant. Otherwise, you’ll end up with a lot of irritated users who will begin to lose trust and interest in your company. When users are redirected to a feed, they want it to be what they expected.
Using Facebook hashtags to help market your business can help drive traffic to your site by increasing visibility. Used correctly, they can benefit your company in many ways, so follow the tips above and try your hand at creating your own unique hashtags.
Aiden Hall can guide you through the process of creating and using Facebook hashtags effectively.
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