Promote Your Business in Your Neighborhood

Last updated on December 14, 2015

When you are a small business owner in Tempe, it can be hard to figure out how you are going to compete with the big businesses that sell your same product. There are a lot of people that get so intimidated by the bigger businesses, that they never open the store they have always wanted to open. Rather than being discouraged about the big businesses in your vertical, it is important that you hold your ground and compete with them. Although you do not have the same resources that they do, you have resources that they do not have. Your neighbors ad your community can be one of your biggest resources when you are a small business in Tempe.

How

When you are a small business owner, you will want to tap into the power of community. You should get to know the businesses that are close to your business and get to know the people within those businesses. By tapping into those businesses, you can acquire a whole new group of potential customers that big businesses are not able to access in the same way.

To start you are going to want to reach out to your neighbors and get to know them. Don’t ask for anything and don’t start advertising yet. You want to make sure that they know who you are and that they realize you are a good neighbor. You should make sure that your business is kept up and that you are respectful of the businesses that share walls with you. Take the time to show respect to those around you and try to get to know them. As you establish these relationships, you will be one step closer to having the most ideal set of clients and customers.

Make an Offer

After you have established a relationship with one of your neighbors, you will want to offer them something from your company. Whether you offer them a free trial or you bring over a sample, you want to show them that your product can speak for itself. If you start in on a sales pitch it can be hard for your neighbor to say “no” comfortably. By dropping something off that requires no commitment, you can be sure that your neighbor is able to use your product safely and comfortably. If you have a quality product, you won’t have to worry about selling your neighbor.

Spread the Word

After you have given something to your neighbor, you will then want to give them the opportunity to spread the word. You want to make sure that they have some type of promotion that they can offer their friends. You should find a company that does printing in Tempe. A company that is printing in Tempe can print up some loyalty cards or coupons that you can give to your neighbors. This way, they can pass them along to friends and family. Slowly, but surely, your product will continue to sell itself to your community. Word of mouth is a strong marketing tool and using it is a great way to compete with the big guys.