Last updated on December 14, 2015
Stickers, window clings and decals are fun, effective methods for advertising and promoting your business. It’s an interesting, creative option for getting your logo and company name, as well as products and services offered, out there.
Benefits of Stickers, Clings and Decals
If you are thinking about incorporating stickers, window clings and decals into your business and your marketing efforts, here are some benefits to factor into your decision:
Put your building’s window space to good use.
Window clings and decals can be used to take advantage of often unused, free advertising space: the windows and doors on your building. Think of your windows, doors and other outward-facing space as prime real estate for placing your message—and the space is free of charge usually, since you’re already paying rent or a mortgage for the building.
Businesses with a lot of foot traffic of customers coming in and out their building will benefit immensely from placing decals and clings on their windows. Additionally, businesses near high traffic roads and areas (e.g., located near a major strip mall, city center or highway) are prime candidates for using their windows and doors to place clings and decals.
Available in many shapes and sizes.
You aren’t confined to one size or shape of stickers, clings or decals. Window graphics come in all shapes and sizes; the same goes for stickers. The ability to choose the shape and size gives you a blank canvas to work with and to be as creative as possible to catch your customers’ and potential customers’ attention. Be creative. See what cool designs you can come up with to stand out.
For example, if you operate a call center, why not design your window clings as conversation bubbles to showcase your emphasis in communications? Or, if you’re a real estate agent, what about decals shaped like life-size “for sale” and “sold” signs?
Customizable.
Along with the ability to create any shape or size sticker, cling or decal, these items can be completely customized. Create something unique to your business using your custom logo, tagline or color scheme. You are able to customize stickers, clings and decals down to the very last detail.
Long life.
We’ve all seen cars driving around with political stickers from the 2004 presidential election still affixed to their back bumper. That’s the proof that stickers, clings and decals have a long life, meaning your initial investment in the design and printing will go a long way and last a long time.
Whereas some marketing methods, like web hosting fees, have recurring costs every month, stickers, clings and decals don’t. Once they’re printed and passed out or hung up, they have a long life ahead of them with no additional, recurring costs until it’s time to re-print.
Tips for Creating Your Stickers, Decals and Clings
Keep these tips in mind when creating your custom items:
- Tap into your creativity! Come up with a creative design that stands out and engages.
- Complement your other advertising. Make sure the item matches the look and message of other materials being distributed during the same time frame.
- Make it clear and readable. This means keep your message short and simple—you have just a few seconds to get your point across, and to make sure the fonts and design can be read. What good is a sticker with text that’s illegible?
Start designing your stickers and decals today!
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