Last updated on December 13, 2015
Search engine optimization (SEO) has become more and more important in recent years for companies to know about and have a strategy for. As this marketing tactic has become more and more common, many people have claimed to know how to execute it. However, the search engine world is a very complicated one that is ever changing and becoming increasingly sophisticated. Knowing SEO and all of the best practices can be extremely helpful for your business, no matter the size. However, on the flip side, not knowing the ins and outs can be very detrimental to your keyword phrase rankings in the search engines. Here are five common mistakes that companies make, and that you should definitely avoid.
Failing To Do Research
When many companies begin to strategize on their SEO campaign, they make assumptions as to what the appropriate keywords are that they should target. They lean on their own opinions to decide which keywords they think their audience is searching. Failing to do appropriate research can be a fatal SEO mistake. Using your analytics reporting as well as keyword suggestion tools can help you understand which keywords to effectively incorporate into your strategy.
Keyword Stuffing
Many companies are not up to speed on the regulations and restrictions employed by the major search engines. They think that simply including a keyword phrase many times on a single web page will be sufficient to get ranked high for that particular phrase. While this might have been acceptable many years ago, it is not so any longer. In fact, it is something that the search engines will penalize your site for, which will neutralize your search engine efforts.
Not Enough Content
Many sites are very image or video heavy, and don’t contain a lot of content. What the search engines are looking for is quality and relevant content that pertains to particular keyword phrases. This helps keep the playing field more level amongst companies, and to maintain a very natural and organic search experience for web users. Make sure to include content on your site that is helpful and engaging so the search engines can recognize you as an authority related to particular keyword phrases.
Meta Tag Mismanagement
Meta tags can be confusing, and oftentimes are misused. Many people still think that meta tags are the most important aspect of a page’s code to get it to rank well in search engines. While they can be good and necessary to use, especially the title tag, the meta keywords and meta description have become almost obsolete in terms of the search engines’ weight towards them.
Inconsistency
Keeping your site and its content clean and organized is a big key in doing SEO. Keeping up to date with the algorithm updates the search engines make, staying educated on best practices and keeping an eye on your competition are vital.
At AlphaGraphics, we provide much more than just printing solutions in Charlotte. We can also help your company with SEO and other online marketing tactics. Give us a call today!
Be First to Comment