Last updated on December 13, 2015
When you visit a printing company to make the things you need to promote your business, you may not realize that they can help you with shipping, too. A lot of printing companies are able to take advantage ofEvery Door Direct Mail(EDDM) through the USPS; you can do everything in one place. But you might be wondering…just what is EDDM, and how can it help?
Targeted Distribution
One of the main benefits of EDDM is the fact that you can choose exactly the mail delivery routes you want your materials taken to. This information also comes with basic demographic data so you can further refine your audience and further improve your results.
Lower Costs, Less Time Spent
With EDDM, you print your material to the post office and pay 16 cents per piece. Not only that, but you’re not going to be sending things out to people you didn’t mean to. People in the neighborhood who are forwarding their mail will get it, or if there are vacant houses or people with their mail on hold, you’re not going to be wasting money on materials and postage. Beyond the cost savings, you’re going to be saving time, too. Instead of going through and researching a mailing list or addressing envelopes by hand, you can just deliver your materials to the USPS and move on to better things.
How EDDM Works
It’s a fairly simple process. Most printing companies can take care of whatever you need for EDDM—not just the printing process. Depending on the company you use, you may not need to take your printed materials to the post office—but it might cost more if you let the printer take care of it. Once the materials are ready to go, the USPS uses its data of the route you want to target for delivery. It’s a fairly simple process, all told.
What Can You Send with EDDM?
There are certain size limits you may have to adhere to—the best option you have is to speak with the representative at the printing company or at the post office. The more information you have, the more prepared you’ll be to send your information out.
That being said, one of the most common pieces that companies send is something like a coupon or a flyer. Depending on the kind of business you run, either one could be of great help to you. For example, a restaurateur might want to send out a set of coupons to get people into the store. A new senior living community wouldn’t be able to take advantage of that, so they might send out a brochure instead. If your enterprise needs to get both information and value to people, it might be a good idea to provide both a brochure and some coupons.
EDDM is a cost-effective way that printing services can help you get your message to the right people. Not only that, but you’re maximizing your impact in the audience you specifically need to target. Printing companies in Carrollt on may not have all the answers, so you might need to take a trip into a post office, but doing your printing in Carrollton and getting it into potential customers’ hands with EDDM can be one of the best moves you could ever make.
Be First to Comment