Last updated on May 28, 2017
Are you looking for a way to give your trade show booth that extra wow-factor? Create a booth that stands out on a crowded show floor, and make sure your display is up to current standards, by using one or more of these recent trends:
Designs Focused on Branding
Current trade show booths are focusing on branding instead of flashy displays. Common elements of booth designs include:
- Bold, solid colors associated with the company brand
- Large images
- Clean lines and simple layouts
- Heavy graphic patterns
This trend eliminates distracting elements and lets your brand take the center stage. If your goal is to increase brand awareness, make sure your trade show booth is designed to showcase your logo, slogan, company name, and website.
Mobile Ready Material
Do you want customers to follow up their visit to your booth with a visit to your website or landing page? Make sure it is ready to receive them.
More and more people are going online on a mobile device. Your website needs to be responsive—meaning it should be designed to look just as good on an iPhone screen as it does on a PC at home. A mobile friendly website means potential customers can check out your company online without even leaving the trade show floor.
Technology minded companies are also active on social media and have apps designed especially for mobile devices
Budget Friendly Strategies
Recent economic difficulties mean companies are more budget conscious than in years past. Here are some popular ways to cut costs on trade show displays without sacrificing quality:
- Rent your trade show set up. It is cheaper than a permanent investment and makes it easier to change things from show to show. It also reduces storage costs.
- Be selective about the shows you attend. Smart companies are focusing their efforts on shows that are essential instead of attending every event. This allows them to spend money on a quality presentation and cut out travel and set up costs incurred at less important shows.
- Simplify your set up. Companies are gravitating toward lighter materials to construct booths. Instead of solid walls, many presenters are using aluminum frames and fabric graphics. Lighter materials often cost less, but the real savings is in shipping and labor—lightweight, simple displays are cheaper to ship and faster to set up. Other companies are doing away with walls all together and using flooring to define their area while creating an open and welcoming atmosphere.
An Inviting Setting
Many trade show booths are designed to keep visitors around as long as possible. Companies are including charging stations, live entertainment, and comfortable seating to make their booths appealing places to hang out.
Interactive Exhibits
Current trade show booths are not just about showing off a nice display—they are about creating an experience. Booths are designed to appeal to a visitor’s sense of sight, sound, touch, taste, and smell. Companies are including baked treats, LED displays, tablets, and music to attract customers.
Trade show presentations are also designed to create opportunities for conversation. Modern customers want more than just a product—they want a place to express their opinions. Successful companies are using polls, surveys, and social media contests to give customers a voice and they are taking time at shows to answer individual questions and have one-on-one conversations.
Focusing on a Specific Audience
Companies are using research and data to appeal to a very specific audience. For example, instead of taking the same presentation to each event, companies at trade shows in Jackson will use photographs of the area in marketing material or appeal to people with an interest in outdoor recreation. Targeted presentations create a personal connection with customers.
Try one or more of these strategies at your next trade show to make your booth the most popular spot on the show floor.
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