Given that email marketing is still a strong and viable promotional activity for many firms, there is a need to ensure that companies utilise email marketing in the correct manner. Following the best practices for email marketing today will ensure that a firm has an improved chance of success when aiming to connect and communicate with client. Here are some of the best practices for email marketing today.
Utilise incentives to increase the opening rate of emails
If you only have an instant to reach out to customers, make sure that you do so. You should use an incentive to reach out to people and this means that you need to utilise the subject line wisely. An incentive in the subject line is known to have a positive impact on the open rates for an email, as much as up to 50% at times. Examples of this type of subject line would be “Free postage for all order of £20 or more” or “Grab a free Kindle when you sign up for a survey”
Keep your email simple
A crowded or cluttered email may be read but it will be forgotten quickly. This is why it is important to find a typeface that works and then stick with it. At a push you can handle two but never use more than 3 typefaces when it comes to sending an email
Work above the fold
While you don’t want to spam your readers straight away, it is a fact that call to actions that are positioned below the folk will be missed by the majority of your readers. It is also a good point to have your main call to action on offer at least three times in the course of your email.
Don’t make readers scroll
If your email is wider than 650 pixels, you require your user to scroll horizontally, which is never going to be a good thing. If this situation arises, most users will not bother, which means you have missed a fantastic opportunity.
Use your logo
Studies have shown that people will instinctively look for your business logo in the upper left-hand element of your email. Given that this is where people will look, give people what they want and expect. Placing your company logo will increase the likelihood of your logo having an impact and the right logo should always have an impact on the reader.
Make your subject line compelling
There are some simple rules to bear in mind when you are thinking about your subject line. It should come in at around 30 to 50 characters. It should provide the reader with a notion of what to expect from the email and it should impress a sense of urgency or importance that comes from the email.
An auto-responder is crucial for opt-ins
An auto-responder works in a number of different ways. It means you don’t need to manually check and then send emails. It means if you are providing a gift, it can be sent automatically and it enables you to set up emails to be sent at a certain time. This means you can set it up to remind people that they are subscribed or just to thank them for signing up. It can be of benefit to send a bonus or additional content with every auto-responder email you send.
Create consistency between your email and your landing page
One of the most important things for businesses is to create consistency in everything that they do. This means that your email content should have a similar style and approach as the look and image of your home page and your landing page from your email. Your reader should feel as though every element of your business is coming from the same firm.
Ask for opinions
Even before you send an email out, ask the people around you if the email works or not. If a person opens up your email and doesn’t get what its purpose is or knows what the call to action is, you are doing something wrong. The call to action and point of the email should be immediate, so if your friends or associates don’t get what you are attempting, it is unlikely other people will do either.
My name is Nicola and I have interets on health & fitness, technology and family matters.
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