Last updated on December 13, 2015
Want to market your company to a large audience without a lot of work? Promotional products are just one way in which you can accomplish this task. Using promotional products are a proven cost effective way of marketing a company with great results. Promotional products can do a lot for you and your business; let’s take a look at some of the ways promotional products work to accomplish this.
How promotional products are beneficial for your business:
Opens Communication
L.J. Market Research did a study and found that “52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future…” Giving promotional products to potential customers is a great way to have a meet and greet and to open the lines of communication. You are basically giving them a gift and if the lines of communication are open, most people feel inclined to somehow give back when they have received a gift. As long as the listener, potential client, gets something out of the exchange he or she will feel more inclined to listen to what you have to say. Giving away promotional products is also another great/creative way to hand out your business cards. Be remembered and start communications by branding yourself onto your promotional products.
Draws Attention
Giving away promotional products is a fantastic way to draw customers in, and keep them interested later on because they have something tangible to remember you by. Want to be the most popular booth at the Trade Show? Give away something for free and your audience is much more likely to remember you and your company. Make sure your promotional product has your company name on it, I know this sounds like a “Well duh” statement but you do not want all your hard work to go to waste when those who have already come by your booth are saying, “I don’t remember where I got this free T-shirt.”
Makes You Look Good
Giving away free stuff makes you look good; it is as simple as that. It makes you look generous and it makes it look like you actually care about your clients. Giving away free items makes you look good because those who receive them are more likely to remember your company and speak well of you.
Increases Brand Awareness/Recognition
Those who receive promotional products are more likely to remember you, your brand, and your company which means you are promoting brand awareness and recognition for your business. It can take a long time to establish good will and trust amongst customers, but giving away promotional products can help you do it that much faster.
Once you have figured out everything there is to know about promotional products and how to use them for your business, you may want to think about printing out some posters/flyers in order to promote some of those products. This means you are going to need a little more than your business printer. Printing companies in Evansville are a great place to get started with some of your bigger business related printing jobs.
Be First to Comment