Trade show events are a great way to promote your business and gather up new leads or clients. Depending on the show you attend, there are outlines and rules that you should follow. However, most of these rules pertain to set up instructions and freight. Many of these event coordination groups fail to recommend the way that you should behave in your booth or how to attract the most customers. There are things, additionally, that you need to avoid at any trade show event.
Being on your best behavior is obvious, but here are additional pointers on things to avoid during the next tradeshow your company exhibits at:
Going to an Event without Proper Planning
Nothing is worse than arriving at an event unprepared. Know before you go what handouts you will be providing, and which of those will prove the most helpful to your attendees. You also have to consider the questions and comments that are going to be made. If you can prepare beforehand, you can prep the sales guys to have all the statistics or pricing that will be needed at the show. Your booth design and messaging should call out to those who are walking through the isles. Choose a company that can provide you quality printing in Wilmington. Attendees will base their decision to stop and visit your booth based on that first impression. If they can clearly see your business name, products, or service there is a greater likelihood that they will stop. Make sure you take the time to design and develop a professional booth.
Sending the too Many or too little Booth Staff
This is a common mistake made by many companies. On the whole, we would always suggest no less than 2 people inside of a tradeshow booth at all times. This helps to keep traffic that stops by with someone to talk to. If you are understaffed, you will be passed by because people do not want to wait in line to talk to someone.
Additionally, having too many people can give the wrong appearance that you do not offer something worth stopping by for. It is all about the size of your booth and your perceived need/ presentation at the show. Do your best to estimate your staffing needs, but always plan the show the following year better based off of your experience.
Not Keeping Track of your Leads
If you pay for lead retrieval then your job of remembering people becomes a little easier. But you still can forget important conversations. People that provide you a business card, or allow you to scan their name tag you should always be jotting down notes about the meeting. Keeping track of their questions and follow-up needs will do a lot to help your business succeed. The purpose of trade shows and conferences are to build networks and new customer relationships. If you are doing a poor job of keeping track of those, your show was for nothing.
Dropping all follow up post show. A lot of companies sink a few thousand into preparing, shipping, staffing, and attending the show. At the end of the show you should be able to indicate the sales that are coming directly from the show to really track a return on your marketing dollars spend. Make sure to make a plan on how you are going to follow up after the show. To effectively capture your leads.
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