Last updated on December 14, 2015
Wondering why many people including the government employees prefer self- employment? It’s because of the many advantages that come with it. For example, there’s high flexibility in work, freedom, job security, tax credit relief benefits among others. However, any individual wishing to adopt this form of employment needs to consider several strategies that will promote its effectiveness. Here are 5 strategies every individual considering self- employment must not ignore for success.
Networking
When you set out to engage in this form of employment, making friends through networking is not an option. Through networking you establish friendship with people whom you are like minded and have interest in what you are offering. Attending networking events will not only help you meet people but also help you promote your product or service?
Making direct contact
This involves understanding who your prospects are, whether what you are offering fits them and then you offer it. The first contact is very important as it will determine whether they will consider you or not for the future business. Therefore, prosper research on the needs of your prospects enables you to work smart for the achievement of your goal. Understanding your product or service and knowing how it will be useful to your prospects will increase the likelihood of your success in this great effort.
Seeking referrals
This is a very important strategy for success in this form of employment. Family members, friends, current and former co-workers may act as very important referral sources. Current or existing clients may also form a good referral source especially in a case where you host an event and request them to invite their friends who could be interested in what you are offering. You can also conduct a satisfaction survey and in that cases request for a referral. Contact all the people you are referred to and ask them whether they could be interested in the product or service you are offering. In addition, take time to acknowledge anyone who refers you to a potential prospect for the sake of your future business.
Market follow-ups
Market follow-ups will help you maximize fully the whole essence of networking, making direct contact and referrals. Once you have established a relationship with a prospect this strategy will help you develop a deeper relationship with them. Every time you schedule for this event be sure to seek referrals in order to increase consistency in marketing your business.
Attend training Programs
Many people prefer self-employment option because of its advantages but also forget it has its own disadvantages. Attending self-employment training programs will increase the understanding of this form of employment, how to start and also operate it. This training will also assist them on how to handle obstacles that comes with pursuing this form of employment. For success and effectiveness in promoting self- employment, training programs offers knowledge on acquisition of starting capital and credit.
If you want to go for self-employment, you need to register your business, acquire national insurance number and follow the rules on paying income tax and national insurance. It’s also important to keep records on expenditure and income of your business.
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