Recently, tech conglomerate research data indicated that 82% of internet traffic is dedicated to videos. The potency of video-based marketing is not a new area that needs an introduction. With the advent of social media, markets are becoming digitized, and therefore marketing too has to evolve similarly.
The videographic marketing route proves to be a blessing in disguise because it accords the opportunity to face your consumer or prospect directly. Additionally, with its cost-efficient mechanism, video marketing is adaptable enough to customize or personalize content based on each target consumer.
With the changing market scenarios, there are newer options and platforms for promoting your brand through video marketing, learn more about video marketing by clicking here. Apart from digital media like YouTube, web, and app-based platforms such as InVideo, they provide easy editable and good quality video content.
The following popular types of video-based marketing can help you gauge the wide ambit of this channel of promotion –
- Instructional Videos
Instructional or Explainer videos are interactive videos that aim to answer the user’s doubts and questions and explain how to tackle it. Recently, newer forms of Instructional videos are surfacing where the emphasis is not on doubt redressal but on teaching the viewers something new every day. These types of videos are excellent ways to ensure that the audience gets to know the organization, brand, and product better.
- VR and 360-degree Videos
VR is an acronym for Virtual Reality, which, along with 360-degree videos, has seen a lot of popularity in recent times. By far, it is the most engaging video content because your audience has to explore all the different angles and notice every detail of the surroundings. With Augmented Reality, headsets VR and 360-degree videos are the next evolutionary step in video-based marketing techniques. A lot of different businesses, such as travel and tourism-related, are already opting for this kind of video marketing.
- Insta Videos and IGTV
Instagram videos and IGTV content is one of the most effective video-based marketing content in the present times. The scope of videography effects and the possible commercial benefits from Instagram and IGTV, in particular, are immense. From brand videos to high-quality advertisements to previews of your YouTube Channel videos, Instagram can accommodate all of it. The best part about it is the flexibility of the platform and the range of viewer interests it caters to. For instance, you can upload 15s hook or intro videos and promote them through stories. 30s-1 min video clips can be posted as regular reel posts, and the entire content can be posted on IGTV.
- Vlogs
Vlogs are short for video blogs. Over the years, they have become a unique channel to voice your brand, usually through influencers who are vlogging. Vlogging, in general, is extremely engaging and immersive content for the audience and could be a potential game-changing starter for your brand. The best part is a vlog is not a long-drawn process that needs a lot of skill and scripting. Rather, this format requires a montage of shots in the entire day and some editing.
- BTS Videos
BTS or Behind-The-Scenes videos are one of the most fun videos that allow your viewers a sneak peek into your company’s working processes. This ay you can communicate with your audience and showcase your processes from scratch to finish. This is an awesome way to bring the target consumer into the loop and create a more humane personification of your brand image. BTS videos have the unique ability to lift the veil over your products and showcase the skill and the hard work that goes into making it.
- Product Videos
Product videos are conventional, yet one of the most effective videos. Using these videos, you can showcase the features of your product adequately. It is one of the most effective means of promotion wherein the primary advantage resides in generating awareness and interest in your product through curious customers.
- Webinars
Webinars are not new in content marketing, and their indisputable effectiveness is why they are extremely popular on social media today. They are one of the most potent tools to create an interactive video involving experts and industry leaders. The best part is that these days webinars are being promoted with paid ads, which can secure more viewers involved online.
- Brand Videos
More often than not, Brand videos are an intrinsic part of a larger advertisement campaign. These videos’ primary purpose is to garner attention towards the brand on social media and therefore increase traffic. Brand videos are a great technique in showcasing your brand’s personality, cultural ethos, vision, and mission apart from products and services advertisements.
- Event Videos
Do you hold or participate in any events for the promotion of your brand or product? Maybe you are privy to industry conferences or other such networking events?
In either case, these event videos are an excellent technique for brands to promote themselves in a much more humane manner. Through these videos, you can record and express your experiences and document the highlights of a successful event. This ensures that your audience is familiar with your progress and notes your success too.
- Live Videos
These days all the major social media platforms allow live streaming and broadcasting for their users. Broadcasting live means engagement with your audience in real-time. For long brands have been trying to bridge the gap between its customers and itself, and with Live streaming, this goal is now instantaneously achievable. Live sessions are great for people to be a part of brand promotions, participate in interviews, visit the presentations, events, and much more.
Conclusion
Due to such advancements, the forms of videos for marketing purposes are also diversifying. Be it healthcare marketing videos or Explainer videos, content truly is the king these days, for creating and engaging content use InVideo, which provides a huge range of options to make a professional video.
Despite the numerous types of video formats surfacing on the internet these days, it is important to take one learning lesson from this. This learning lesson for all enterprises is to believe in the power of innovation and ensure a dynamic outlook to see the change.
Be First to Comment