Brighton and Hove is among the biggest tourist attractions and a fantastic city on England’s South Coast. Due to its cosmopolitan nature and coastal environment, it is called ‘London by Sea.’ In 2018-19, nearly 9.5 million made day trips to the city while overnight visitors were estimated at 4.95 million. With such vast numbers of visitors and a growing local population, the food and restaurant business is rising.
If you own a restaurant at the Pier, for example, you need to leverage proper digital strategies to reach more customers than your competitors. You can hire an expert agency for web design in Brighton and create a website that serves this purpose. However, creating a website is not all. It needs specific features that can draw more traffic to your online and offline storefronts. Here they are:
Minimalist Page Designs for Better User Experience
A perfect small business website has a minimalist design scheme that doesn’t overwhelm the visitors. The users mostly take a quick look at your pages and proceed further if they find something interesting. Hence, the design should be attention-grabbing and visually stunning.
Do not add a lot of content on the homepage because the visitors may not be willing to process everything in front of them. Break up the content into subheadings and smaller paragraphs with clear CTAs (calls to action).
Call to action has a major role in drawing visitors deeper into your website. Keep them above the fold and highlight with appropriate colour and font to make them noticeable. For example, add a button to ‘Book a Table’ or ‘Menu and Info’ to inform the visitors and encourage them to book a place via the website.
Maintain Mobile Responsiveness
Nearly 60% of Brighton’s population uses a smartphone, with 75% of these people being in the age group of 16-24. Even the number of smartphone users above 65 years is increasing in the city. Hence, every small business needs to cater to this varied consumer group through its website.
Mobile responsiveness has never been so critical. You need a website that runs seamlessly on any handheld mobile device without distorting the design or limiting the information. It can build your reputation and allow customers to avail of its features on the go.
Local Search Optimised
Whether you own an Indian restaurant on Jubilee Square or a Mexican food joint on Brighton Square, you need local search optimisation to capture the local traffic. For this purpose, invest in local-optimised web design in Brighton.
Optimise the homepage by clearly stating where you operate and what you offer. You can state this information in the title tag, header tag, and Metadata of the page to attract search engines.
If you operate at more than one location, create optimised landing pages for each location. NAP citations (Name, Address, and Phone Number) also help Google My Business listings for online promotions.
Easy to Navigate CMS
The content management system or CMS must be versatile and easy to navigate. Most website designers in Brighton prefer WordPress to power the website they develop. It offers a variety of designs, ranging from bespoke to template-based development.
WordPress also has simple maintenance and flexible features that allow making changes, even if you are a novice. Depending on your budget, you can easily select the plugins for various functionalities within the CMS.
Ongoing Support and Maintenance
Any downtime on your website means lost business. Hence, you must invest in a robust web design in Brighton that comes with best-in-class hosting services as well. It should provide faster speed and better security to your web pages.
The download speed for homes and businesses in Brighton is nearly 26 Mbps, and it demands faster speed on your website to keep the users engaged. If your website takes more than 3-4 seconds to load, you may lose a significant chunk of potential traffic that will divert to other faster loading sites.
Working with an agency that assures ongoing maintenance and support can help reduce the technical glitches. They can identify any drop in speed or effectiveness through periodic website audit and adjust the design accordingly.
For example, you need appealing images and videos on the website to attract more traffic. Sometimes, these graphics and visuals can bring down the speed as they take longer loading times. Here, the agency can reduce the file size and put appropriate images at the right places to strike the balance of visual appeal and functionality.
Following these web design strategies can help your food business compete with more prominent local and regional markets. Take help from the reputed and experienced professionals to enforce them on your website.
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