Last updated on December 14, 2015
Everybody wants to get Noticed…
And by noticed, we’re not talking just a passing double take.
We’re talking stopping-them-in-their-tracks-and-getting-eyeballed-to-the-point-of-shivers, noticed. We’re talking heart-stoppingly unforgettable.
Not getting Noticed?
The trouble is that it can be difficult to stand out as a brunette in a crowd of brunettes. You’ve got to be different, new, exciting, and memorable. You’ve got to find a way to be that one blond amid the brunettes, or even better still, the one with pink and blue hair. The point is that you’ve got to outshine the rest of the crowd so that when your customers have a need, they look to the only one they remember most. You.
How you can get the hairy eyeball from Potential Customers!
In order to make a real impact on your potential market, you must market yourself as no one has done before. Lucky for you, this doesn’t mean the reinvention of the marketing wheel. You simply need a memorable marketing package to leave in the hands of your customers, such as a unique and informative brochure.
Tangible items can go miles in the eyes of a potential customer.
Brochures? Really?
Yes! Really! A well-constructed brochure is one of your best weapons in the fight to overcome your competition.
While they’re out there shaking hands and passing out simple business cards, you can be handing the customer the answer to all of their business needs in the stunning form of a customized business brochure!
What can I do with a Brochure?
There are unending possibilities when it comes to what a brochure can look like and contain:
- You can do anything from a standard pamphlet in black and white or color, to a significant shape (such as your logo or some other applicable object).
- You can create brochures that enfold other marketing materials, such as your business card.
- You can make brochures that are fun and engaging enough that the customer enjoys opening them, which also secures your desired double take, complete with hairy eyeball and shivers!
Not sure how to design your Brochure?
Designing a unique brochure can be a blast. You are able to decide what is most important, and make it noticeable.
According to Guerilla Marketing there are some standard formats and suggestions, such as using the front cover as bait. It should be interesting and appealing, so that the potential customer wants to see what else lies beyond it.
Try to include a bit of information about your business as a whole, such as a biography. You can include testimonials, examples of your work, contact information, or samples! Really, you can include anything that is pertinent to your field and expertise!
You can think about designing your brochures with your customers in mind, using colors and shapes, and even envelopes that are alluring and exciting.
Some companies have even dipped into the realm of origami style folding, with fantastic success! It all depends on your product, and what makes it special. A well-designed brochure can easily symbolize exactly what your customer wants.
Where does that leave you? It leaves you out-performing all of those boring competitors.
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