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What are Business Communication Platforms? Why is it Important?

Business communication platforms are a one-stop solution for all communication needs. This platform is specifically built to improve the workflow of companies.

Usually, businesses do collaboration and communication via various platforms like email, phone, video calling, voice mail, etc. It sometimes becomes hard to toggle between multiple apps and screens to communicate and work together. The communication platform for business was introduced to ease this burden of turbulent communication.

Business communication platforms are nothing but a unified platform that integrates all forms of communication (like videoconferencing, sharing files, instant messaging, etc.) in a single platform. It comprises high-end collaboration technology used in digital communication. This makes business communication more organized and less cluttered.

The features that an integrated communication platform for business provides include :

  • Voice call
  • Video conferencing
  • File sharing
  • Instant messaging
  • Faxing
  • Screen sharing
  • IVR ( Interactive Voice Response)
  • Email
  • Interactive discussion boards
  • Business social networking
  • CRM integration to measure analytics
  • Live status and much more

Business communication platforms allow all forms of communication in one dashboard. And this dashboard is accessible from anywhere in the globe with any device that has an internet connection.

The platform is so simple to use. You just need to sign in with your mail id, once you are logged in you will be given access to everything within the platform. You can also incorporate any app or service to the platform so that you do not miss out on anything. For instance, you can integrate google drive with slack. You can also keep track of your work with the assistance of a task reminder.

This type of unified communication platform is a great aid in improving business communication to a higher extent.

Importance of business communication platform

  • Seamless communication 

Businesses have started to reach out to their customers through different mediums including mail, phone call, SMS, etc and they also give an option for the customers to contact them through various modes. Many businesses have adopted this two-way communication model to provide a flexible communication option to their customers.

The next step to make this communication more seamless and flexible is by integrating all the modes of contact. For instance, most of the brands have an app where their customers can log in to call, send instant messages, place, or track any order, and have a video chat with the customer agent all in one place.

  • Increases productivity

Unified business communication platforms save a lot of time for the employees by minimizing the amount of time they toggle between different apps to complete a task.

Bluewire says that “The average employee can save up to 110 minutes per day by just organizing different communication tasks at a single place”

From a mental perspective, switching screens often increase distraction which in turn affects the productivity level. Streamlining all the communication tasks in a single dashboard will improve focus and help the employees provide more quality services.

  • Cost-cutting 

Premium communication platforms require subscriptions to keep them running. And subscriptions are costly!

An integrated communication platform can save you a lot of money by eliminating the premium packages you pay for multiple apps and services. Also, there is less requirement for multiple hardware and equipment. This makes it even more feasible to choose a unified business communication platform to streamline all your communication needs.

  • Security 

UCS platforms provide advanced security services. The biggest threat to business today is data breaching. Opting in for a UCS platform to handle your communication and data tasks will relieve you since they provide high security to their customer data. Most of the UCS providers update their security systems regularly to ensure no third-party intervention.

  • High Mobility 

UCS platforms are extremely flexible. They can be accessed from anywhere with just an internet connection. With COVID, everyone is working remotely and a flexible communication system is a priority.

  • Communication is made easy 

With efficient tools at their fingertips, employees will be able to provide high-quality services to their clients. This will help them collaborate more and communicate better!

UCS also has an all-inclusive subscription with free maintenance and updates. It improves your communication quality, builds a more seamless connection between you and your customer, reduces the burden of your employees, and most importantly saves a lot of money and energy.

Business communication platforms are the need of the hour. They are well-organized, clutter-free, flexible, and savior of resources. If your business still switches between multiple apps and has ‘n’ number of tabs open for communication then you should consider switching completely to a Unified platform to run a better business.

 

Harry jack

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